Transcript Marketing - WordPress.com

Marketing
Marketing Mix
The Four P’s
Price
Product
Marketing
Mix
Promotion
Place
What is Marketing Mix
• Marketing involves making decisions
concerning the four Ps which is called the
marketing mix.
Product
• This refers to the type of goods or service
produced, e.g. quality, size, design and
packaging. This may even include elements
that provide support to the product after it is
sold such as warranties and guarantees.
product
product
Price
• This involves the firm arriving at the price of
the product. Pricing involves the firm
expanding its sales through discounts , credit
terms and special offers.
Price
Price
Price
Price
Promotion
• This is the firm’s way of making customers
aware that the product exists. Therefore,
customers will be told about the product
through advertising, sales promotion,
personal selling and other means of
promoting sales.
Promotion
Promotion
Promotion
Promotion
Place
• In this area, the firm is concerned with how the
product will get the customer, and what
channels of distribution will be used.
Place
Place
Place
Place
Thank you
The end
reference
• Robinson, K., & Hamil, S. (2011). Principles Of
Business for CSEC (pp. 296-297). Kingston,
Jamaica: Carlong Publishers (Caribbean)
Limited.
• http://www.youtube.com/watch?v=hApROzbu
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• http://www.youtube.com/watch?v=byducKTP
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