Transcript Level 1 Immigrant - Rochester Rotary Clubs

Viral Marketing Driven
by Social Networking
On the Web
Are you a Native or Immigrant?
Native: you are born into internet
applications and use them
second nature.
For example, anyone recently
coming out of college or younger.
Are you a Native or Immigrant?
Immigrant: the rest of us…

Level 1 Immigrant = knows, understands and
applies social networking

Level 2 Immigrant = knows and understands,
but hasn’t applied social networking

Level 3 Immigrant = knows about social
networking
Defining
Viral Marketing
From webopedia.com
In Internet and online advertising viral marketing is a
type of marketing technique that relies on and
encourages people to pass along a marketing
message by word-of-mouth (or word-of-email)
marketing.
Viral marketing online uses blog and social networks
to produce positive word-of-mouth brand awareness.
RESCO Viral Marketing Video
http://www.youtube.com/rescocompany
Defining
Social Networking Site
From webopedia.com
Abbreviated as SNS a social networking site is the phrase used to
describe any Web site that enables users to create public profiles
within that Web site and form relationships with other users of
the same Web site who access their profile.
Social networking sites can be used to describe communitybased Web sites, online discussions forums, chatrooms and
other social spaces online.
Some Social Networking Sites
Social Networking Sites
PRESS RELEASE - Nov 8 - Business.com unveiled the results of
its 2009 Business Social Media Benchmarking Study.
Key survey findings include:

83% of companies use Facebook vs. 45% Twitter

Webinars and podcasts are top social media resources for
business professionals, used by 69% of respondents

Consultants and marketing communications professionals
are the most active users of social media as a resource for
business information
Hudson Daybreak Rotary Club Page on Facebook
Hudson Daybreak Rotary Club on Twitter
Pages on Facebook
Best Practices For Facebook
Source: “HARNESS THE POWER OF FACEBOOK”
SOCIAL MEDIA FOR SMALL BUSINESS
FACEBOOK.COM/DELLSOCIALMEDIA
Best Practices For Facebook

Assign an employee to create and
manage your company’s Facebook Page.

It’s important to post
new information,
photos and videos
regularly to keep
it fresh.
Best Practices For Facebook

Respond to
messages and
questions left on
your Page’s
discussion board
and “Wall” within
24 hours.
Best Practices For Facebook

Don’t fall victim to the mentality: “If I
build it, they will come.”

It’s important to develop a strategy to attract
Fans, which may involve both paid and unpaid
approaches.
Best Practices For Facebook

Promote your Facebook Page outside of
Facebook to attract more Fans.

This can be as simple as adding a line to your current
marketing or PR materials, such as “Find us on
Facebook to learn more.”

Be sure to review Facebook’s guidelines for external
promotion.

Facebook also offers a “Share” button that you can
add to your Web site to make it easier for your
content to be shared on Facebook.
Best Practices For Facebook

Don’t think of Facebook as a marketing
channel to push company messages.
community
Think of it as a
where you [and your “Fans”] can
participate and add genuine value.
Launching RFB on Facebook
Online Marketing Campaign Objective:
“Educating, Advising,
Communicating and
Building Top of Mind
Awareness through a
monthly email message
and Facebook
Business Page.”
RESULTANTS FOR BUSINESS® E-Newsletter

Introducing the
RFB Page on
Facebook with an
E-Newsletter
containing a link
to Facebook
RESULTANTS FOR BUSINESS E-Newsletter
Tracking Exposure
Facebook offers
“Insights” on your
Business Page:




Demographics
Page Views
Reviews
Fan Interactions
Download into
Excel Spreadsheet
Reports…
Tracking Exposure
Sub-Industries
“…social media can be a powerful
way for your company to get found.
By participating in online
conversations, you can build trust
for your company, attract new
visitors to your site and generate
new leads for your business.”
http://www.hubspot.com/products/social-media/
Google Alerts
Google Alerts are email updates of the latest relevant Google
results (web, news, etc.) based on your choice of query or topic.
Some handy uses of Google Alerts include:
 keeping current on a competitor or industry
 keeping current with a client or prospect
 keeping tabs on your organization’s exposure on the web
 getting the latest on an event
 monitoring a developing news story
Google Web Alert for: "Resultants For Business”
Shari Kalina Schmitz | Facebook
Real-Estate Business · Business Referral Network · Coldwell
Banker Burnet · Resultants For Business, Inc
Resources - Getting Started
SOCIAL MEDIA FOR SMALL BUSINESS
www.facebook.com/dellsocialmedia
Social Media Guides:
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8)
Learn to Listen
Join the Conversation
Start a Blog
Tap into Twitter
Crowdsource Your Next Big Idea
Harness the Power of Facebook
Share Photos and Videos Online
Measure Your Success Online