Transcript Guerrila marketing Feb 18

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The concept of guerrilla marketing was
invented as an unconventional system of
promotions (creative ads) that relies on
time, energy and imagination rather than a
big spending.
Typically, guerrilla marketing campaigns are
unexpected and unconventional; potentially
interactive; and consumers are targeted in
unexpected places.
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The objective of guerrilla marketing is to
create a unique, engaging and thoughtprovoking concept to generate buzz, and
consequently turn viral.
Guerrilla marketing involves unusual
approaches such as intercept encounters in
public places, street giveaways of products,
PR stunts, any unconventional marketing
intended to get maximum results from
minimal resources.
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More innovative approaches to Guerrilla
marketing now utilize cutting edge mobile
digital technologies to really engage the
consumer and create a memorable brand
experience.
Can anyone think of an example of a guerilla
marketing which uses mobile technology?
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Guerrilla marketing online — Guerrilla marketing
on the Internet
Reverse Graffiti — clean pavement adverts
Viral marketing — through social networks
Grassroots marketing — tapping into the
collective efforts of brand enthusiasts
Buzz marketing — word of mouth marketing
Undercover marketing — subtle product
placement
Experiential marketing — interaction with
product
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“Guerilla Marketing Example - Coca-Cola
Happiness”  Youtube
“What Is Guerrilla Marketing?”  Youtube
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Get into groups of 3 people.
Each group will choose one of the 6 types of
Guerilla marketing and research or study the
particular type.
Each group will present to the class 15
minutes later.