Transcript What is guerilla marketing?

What is guerilla
marketing?
Fall 2006
Guerilla Marketing
• Guerilla marketing is an unconventional way
of performing marketing activities intended to
get maximum results from minimal
resources.
Guerilla Marketing
• It is defined as unconventional marketing designed
for low budgets and maximum impact.
• Guerilla marketing gets you and your company in
front of future customers in the places that they
frequent.
• Customers today are bombarded with traditional
advertising and have become resistant and
unaffected by it. Meaning: it is time to change the
way you market.
Guerilla Marketing
• Is all about creativity and psychology instead of
experience, judgment, and guesswork.
• Because of the lack of resources, small business
must use a different set of marketing strategies and
tactics than big business.
• The examples you just saw could be conducted at
a minimal expense, while advertising on radio or
local T.V. stations would cost much more.
Psychological factors
• In addition, the psychological factor is very
effective and it makes people talk about what
they saw, which in turn draws them into a
personal relationship with your product. They
begin to talk about the promotion they saw
with their family, friends and others.
Guerilla Marketing
• Guerilla marketers should always use a
combination of marketing methods for a
campaign, such as new technology and
resources that are available.
• Focus on creative, conceptual ideas that will
have a residual lasting effect on your target.
• Your promotion should make them think of
your product or service long after they
encountered your marketing efforts.
Guerilla Marketing
• Guerilla marketing is a success if the
campaign has a lasting effect and profits
spike shortly after. So the next time you want
to promote your product, eat a banana and
watch the guerilla grow in you!
Examples of Guerilla
Marketing
Here is an example of bathroom
advertising in Thailand, pitching
Scott brand tissue paper
Guerilla marketing
• Landing the deal means approaching your
customers creatively. Where they can't look
away.
• Talk to your customers where they aren't
expecting you to...where their defenses (and
possibly their pants) are down.
Resources
• Tech Village: Examples of Guerrilla
Marketing