Transcript File - Toby MCLUSKIE b+E

Kiosk by Toby
McLuskie 8W
What is
Guerrilla
Marketing?
How did Guerrilla
Marketing get its
name?
Examples of
Guerrilla
Marketing…
My
Guerrilla
Marketing
History
What is Guerriilla Marketing?
“Guerrilla Marketing” is an advertising strategy that focuses
on low-cost unconventional marketing tactics that yield
maximum results. The original term was made by Jay Conrad
Levinson in the book ‘Guerrilla Advertising’. The term
guerrilla marketing was inspired by guerrilla warfare which is
a form of irregular warfare and relates to the small tactic
strategies used by armed civilians. Many of these tactics
includes ambushes, sabotage, raids and elements of
surprise. Much like guerrilla warfare, guerrilla marketing
uses the same sort of tactics in the marketing industry.
Here are some images of Guerrilla
Marketing. Like the roulette table
bag conveyer belt, the Simpsons
Movie Escalator and the UP bus
stop with the balloons on it!
Click here
for
opinions
How did Guerrilla Marketing get
its name?
The term guerrilla marketing was
inspired by guerrilla warfare which is
a form of irregular warfare and
relates to the small tactic strategies
used by armed civilians
History
Advertising can be dated back to
4000 BC where the early Egyptians
used papyrus to make sales
messages and wall posters. What we
consider traditional advertising and
marketing slowly developed over the
centuries but never really boomed
until the early 1900s.
It wasn’t till the late 1980s and early
1990s that cable television started
seeing advertising messages. The
most memorable pioneer during this
time was MTV where they focused on
getting the consumer to tune in for
the advertising message rather than
it being the by-product of a featured
show.
Opinions of examples
My opinions of the examples in this
presentation are that they:
All have different target audience's.
All are different products.
Some are aimed at kids, eg The UP
bus stop, the Simpsons escalator and
the big McDonalds slushy.
Some are aimed at adults, eg The
beer holder, the red carpet and the
roulette bag carrier.
My Guerrilla Marketing
This is my “mocked up” Guerrilla
marketing, I have chosen the NFL team;
The New England Patriots Website. I have
decided that this product would have to be
in America for it to work. I have got images
off the website and have added them onto
a tree which people would see whilst
walking past it or whilst waiting on a
bench. I got the images and then cut them
out using the cut out studio on Serif
DrawPlus X5. The target audience will be
American football fans or people that are
fond of playing American sports. I think
this will work because it will draw people in
to look at this because it will be something
that they know of!
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