Transcript Slide 1

1
Case Study:
Growing Your MSP Using Guerrilla Marketing
1
2
Seth Oxhandler
CEO
Coolcat, Inc.
Robert Peretson
CEO
Successful Computer Consulting
Scott Calonico
Editor
MSP Business Management
3
About Coolcat Inc.
» Coolcat has been in operation since the 1990’s
» Started out as break fix
» Moved in to Web Site Hosting
» Moved in to Off Site Backup
» Started other DC centric services
» 2006 asked to join GFI Partner Program
4
Money and Gorilla Marketing
» Gorilla Marketing means many things
» Traditional gorilla marketing relies more on surprise to deliver a message
than money
» unconventional tactics to advertise on a small budget
» Effective gorilla marketing has some shock effect
» It catches us off guard and causes an emotional response
5
Shock and Awe
» Make and impression
» Stand out
» You don’t need big money
to have a big impact!
6
Make people think
7
basic rules of guerrilla marketing
» Use ingenuity instead of big money.
» Dedicate plenty of time to your effort
» Center on something solid don’t hype up an inferior or non-existent product.
» Make it personal.
» Appeal to your target audience’s vanity or pride.
» Make what you do recognizable and memorable
8
Pick up the phone
» Start making calls
» Have a clear message
» Don’t be afraid… You are not going to close
every deal, you are not always going to find an
interested party, that doesn’t mean you
shouldnt do it
9
Make your message resonate
Make sure that your message is STICKY
10
GFI MAX CUSTOMER CONFERENCES 2012
» United States
New Orleans
September 26-27, 2012
» Australia
Gold Coast
October 2-3, 2012
» Germany
Munich
October 18, 2012
» UK
London
October 11-12, 2012
Register at conferences.gfimax.com
11
MSP Business Management
»
»
»
»
»
Articles about running your business
Webinars
White papers
Videos
Retro computers!!
http://www.mspbusinessmanagement.com
12
THANK YOU!!