Transcript iSTEP Marketing

iStep Marketing
THOUGHTS, OPINIONS, AND HANDY
LABASHLISTS ON SHARING THE ISTEP
EXPERIENCE
CHRIS LABASH
April 6, 2009
The 4 Parts
of iStep
Marketing:
1.
2.
3.
4.
Purpose.
Goals.
Media.
Not Marketing.
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2
Purpose:
3
3
Purpose:
What is it that we’re
“marketing?”
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4
Purpose:
We are inviting people
into the experience.
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5
Purpose:
So what can you do to:
1. Invite people into the
experience.
2. Enable them to share
the experience…
3. And support the
experience.
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6
Purpose:
LabashList:
Purpose
questions
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7
Purpose:
LabashList:
Purpose
questions
What are you doing?
Who are you helping?
How does it fit into the
bigger picture?
What are you learning?
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8
Goals:
9
9
Goals:
What do we want to get
done?
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10
Goals:
LabashList:
Goal
questions
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11
Goals:
LabashList:
Goal
questions
How can we build
community?
How can we let sponsors
know what’s going on?
How can we let potential
sponsors know what
goes on?
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12
Media:
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13
Media:
What can we use?
How can we best use it?
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Media:
Lotsa tools:
 Blogs
 Podcasts
 Twitter
 Facebook
 Flickr
 YouTube
…and gazillions more
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Media:
Best
Practices
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Media:
Best
Practices
LabashList:
Blogs
The 5W’s and the H:
Who: Are you? Are you with?
Make it personal.
What: Are you doing? How is it
helping? Tell a story.
When: What’s your day like?
Help me be there.
Where: Are you? Were you?
Give me a fix.
Why: What’s your purpose?
How: Are you doing it?
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Media:
Best
Practices
LabashList:
Podcasts
Make Original Podcasts with
Audacity
Make podcasts from your
blog with Odiogo
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Media:
Best
Practices
LabashList:
Twitter
Duh.
Easy, and a great way to
follow each other, as
well as get others to
follow you.
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Media:
Best
Practices
Love your photostreams.
And they become a great
resource for TBW.
LabashList:
Flickr
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Media:
Best
Practices
LabashList:
Facebook
Another duh.
Start the iStep Group.
(Though you’ll have to
navigate around the
existing ones).
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Media:
Best
Practices
Maybe a microsite.
Maybe just a home @ TBW.
LabashList:
Web site
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22
Not
Marketing
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23
Not
Marketing
Don’t think of it as
marketing.
Think of it as an experience
you want to share.
And once you share it,
people will want to stay
connected.
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