Transcript MPAEA Complete - mpaea

Take a Gamble on Web 2.0!
MPAEA Conference, March 2009
Kimberly Chapman, Laura Carscaddon, Darcy Del Bosque
Today’s Agenda
Introductions
 What is Web 2.0
 Web 2.0 Vocabulary
 What do You Want to Focus On?
 Break
 Wikis
 Focus Area Choice 1
 Focus Area Choice 2
 Wrap-up

Welcome
Introductions (us)
 Introductions (you)
 Group Activity:

What do you think “Web 2.0” means?
 5 min.

What is Web 2.0?
Frazzled by the Hype?
Podcasts
Google Apps
Wiki
MySpace
Web 2.0
Fickr
Blogs
Twitter
Long Tail
Library 2.0
Social Software
http://www.flickr.com/photos/artindeepkoma/54235257/
Relax: It’s Just a Set of Tools…
1769 logos as of Sunday, November 11, 2007
2620 logos as of Tuesday, August 12, 2008
2847 logos as of Sunday, December 07, 2008
Based around a concept…
What do the tools have in common?
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Web as a Platform
Collective Intelligence
Data Focused
Everything in Beta
(software cycle release)
Lightweight
Programming
Software above the
level of a single device
Rich User Experience
O’Reilly’s Web 2.0 Definition
Tim O’Reilly: What is Web 2.0?
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.h
Web 2.0: Beyond the Hype
Things to think about:
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How do I decide what to do?
What is your purpose?
 Who is this for?
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 Know
Your Audience
 Know Yourself
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What control do you have?
Activity: Vocabulary
Blog
A web-based publication updated regularly. The name "blog" was
shortened from "Web Log", they can be maintained by an individual
or a group, updated in real time. It can be a personal journal, a
news blog, a book review site, a celebrity gossip site or just about
anything that the author(s) find interesting. Key features on many
blogs is that updates are available through RSS feeds and the ability
of users to comment on entries. Blogs & blog posts can be searched
via http://technorati.com/, which currently indexes over 112 million
blogs.
Examples:
The Pioneer Woman Cooks http://www.thepioneerwomancooks.com/
ReadWriteWeb - http://www.readwriteweb.com/
Dooce - http://www.dooce.com
PostSecret - http://postsecret.blogspot.com/
Blogs
Individual or group blogs
 Can cover any topic(s)
 Update as writers/contributors choose
 Syndicate the blog feed – let your
readers choose when & how to read

YouTube
A website that hosts user-generated
videos. Members can create playlists,
tag videos and add comments. You
can find videos here, and on a related
site, for educational use.
 www.youtube.com
 www.teachertube.com
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Flickr
An online community based on photo-sharing. Members can upload
photos, share their photos to selected groups or the general public,
add comments to other members’ photos, and tag photos. You can
find Flickr photos through search engines like Google and Yahoo;
Flickr is now part of Yahoo!
http://www.flickr.com
Internet memes
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Catchphrases, concepts or activities transmitted via the
Internet – spread voluntarily through participation. These
can become popular very quickly and spread rapidly.
Examples include:
Rickrolling
“25 Things”
Mashup
A way for people to combine information from different applications
to create new, meaningful content. According to Wikipedia, “In
technology, a mashup is a web application that combines data from
more than one source into a single integrated tool; an example is
the use of cartographic data from Google Maps to add location
information to real-estate data from Craigslist, thereby creating a
new and distinct web service that was not originally provided by
either source.
Second Life
MMORPG
 Avatar
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Podcasts
Podcasts are media files available online, with listeners/viewers
receiving notification of new content through RSS feeds. The files
can be audio, video or a combination of format. Podcasts grew out
of blogging as some bloggers began finding ways to provide access
to audio and video content for their blogs, available through feeds
the same way as their written posts.
Podcats - http://uanews.org/uapodcats
Podcast.net - a directory of podcasts
http://www.podcast.net/
Also findable through iTunes if the creator has listed the
podcast there.
Tagging / Social Tagging
Technique used on social networks
where users describe content with
terms meaningful to them.
Collaborative tagging, social tagging,
folksonomy
Tags
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User-generated keywords typically
used to describe digital content
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What can a tag be?
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A word or phrase that describes the item
Who picks the tags?
Author
 User
 Group (Official tags – for ALA Annual)
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Benefits of tags
Collaboration tool
 Grow a community through common
tags (nptech on Flickr)
 Flexibility
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Facebook
Facebook
•Facebook is a social utility that connects you with the people
around you.
•Launched from a Harvard dorm room
•Demographics:
•Originally college students
•over-25 is now fastest-growing segment
•70 million active (users who have returned to the site in the last 30
days)
MySpace
MySpace
•MySpace is an online community that lets you meet your
friends' friends.
•Largest global social networking site
•MySpace has more than 110 million monthly active users
around the globe
•Personal web pages
•Musicians!
Social Networking &
Virtual Communities
Applications that allow people with common interests
to connect with each other online.
Phenomena associated with social networking include
having lots of friends you don't even know, viral videos,
viral marketing.
Characteristics of Social Networks
Free services
Advertising
Privacy
User Participation
Collaborative Development of Applications
Microblogging
http://www.twitter.com
“A service for friends, family, and co–workers
to communicate and stay connected through the
exchange of quick, frequent answers to one
simple question:
What are you doing?”
Members can exchange messages via text
messaging on cell phones or via instant
messaging on the Web.
Each update is 140 characters or less.
Instant Messaging
Real-time communication between people
over the Internet.
Communicating in the IM environment
Email:
How are you today, Laura?
Instant Messaging:
how r u 2day?
•Use of lower-case
•Abbreviations
•Dropped vowels
•Emoticons
Slideshare
A free service that allows you to share slideshow
presentations (like PowerPoint) via the web.
People don’t need special software to view the
information. You can also add voice recordings
to your slideshow. You can tag your slideshows
to help people locate them.
Google Docs / Productivity
Tools
Moves traditional software such as Word
or PowerPoint into an online
environment.
Allows for collaboration and shared
creation and editing of a single
document.
RSS
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This is a format for delivering
updated web content. Many news
sites, blogs, and other sites syndicate
their content – users just need to sign
up. Updated information is
delivered to you, instead of you
having to visit the websites – it is
a way for you to stay easily
informed of news and activities
of interest.
What sites use feeds?
Blogs
 News Sites
 Flickr
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Any site where the owner has chosen
to use a feed
Finding feeds
Wikis
This social networking
application gets its
name from a Hawaiian
term meaning "quick"
or "informal." It is a
Web application that
allows users to
collaborate in adding
and editing content. .
From the wikipedia: www.wikipedia.com
Wiki Characteristics
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Community built website
Usually focused on a topic or goal
Self organizing - anyone can suggest
topics or categories to add to wiki
Easy to create new web page to add
content
Hyperlinking shows topic association
from the main page – not
hierarchical
Other characteristics?
"A wiki is not a carefully crafted site for casual visitors.
Instead, it seeks to involve the visitor in an ongoing
process of creation and collaboration that constantly
changes the Web site landscape." (Leuf & Cunningham
2001)
(Leuf, Bo and Ward Cunningham. The Wiki Way: Quick Collaboration on the Web.
Upper Saddle River, N.J.: Pearson, 2001: 16.)
Taken from http://www.libsuccess.org/index.php?title=What_is_a_Wiki
Wiki Examples
Biz Wiki
http://www.library.ohiou.edu/subjects/b
izwiki/index.php/Main_Page
Rhetoric & Comp wiki
http://epochewiki.pbwiki.com/
Horizon Report – 2009
http://horizon.nmc.org/wiki/Main_Page
What themes are emerging about
the Web 2.0 world?
Podcasts
Google Apps
Wiki
MySpace
Fickr
????
Web 2.0
Blogs
Twitter
Long Tail
Library 2.0
Social Software
http://www.flickr.com/photos/artindeepkoma/54235257/
This afternoon:

Wikis AND Choice 1, Choice 2
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Think about what you want to work
on besides wikis! (Choose 2)
Social Tagging
 Facebook / MySpace
 Google Docs
 Blogs
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We will work on the choices with the
most votes.