Transcript Three Steps to using Social Media

Three Steps to
using Social Media:
How library associations
can use social media for
interaction with members
and beyond!
Step1. Planning:
•Meetings
•Discussions
•Team members
•PR/Publicity Committees
•REMEMBER: Plan, but
don’t plan too much
Flickr:lemuelinchrist
Step 2. Doing it:
•Use the Just Do It
philosophy
•Think of social media as a
live document
•It’s really a CONVERSATION
•Start out small
•Do your research
•Do SOMETHING every day
•Use reminder tools!
Flickr:judepics
Step 3. Keeping Up
•Professional reading is now online
•Use RSS aggregators such as Bloglines or Google Reader
•Keep up with technology
•OMG! Learn the vocabulary
•Watch YouTube & Vimeo videos and explore Common Craft
Flickr:Veronica Belmont
Resources &
Tips
• Facebook
– Facebook Pages Manual
– Look at what others
states do
– Rely on PR or Web
Committee
– Scottish Library &
Information Council: A
Guide to Using Web 2.0
in Libraries
• Twitter
– Use a twitter
management tool such
as tweetdeck.com or
hootsuite.com
• Keeping up
– Check out bloglines.com
– Try Google reader
– http://themwordblog.blog
spot.com/
– http://lisnews.org/
– http://www.nonprofitmar
ketingguide.com/blog/
– http://www.nascio.org/
– http://www.prsquared.com/
– http://stephenslighthouse.
com/
– http://tametheweb.com/
Thank you!
Dr. Curtis R. Rogers
Communications Director
SC State Library
803-734-8928
[email protected]