Transcript Larissa Maher Marketing Director

Getting it right
first time, every time
Correct as at August, 2011
Getting It Right
The most common compliance enquiries
1What is the difference between a warm and cold market?
2What marketing techniques can I use to promote my ACN
Business?
3If I want to create my own marketing material, what must I
do?
Warm Market
Your warm market consists of people you already know.
For example friends, family or people referred to you by
friends and family.
To identify warm market leads, use the Memory Jogger
found on MyACN and in the Team Trainer Success Booklet.
Cold Market
A cold market is defined as random individuals who
have no personal, business, social or acquaintance
relationship with you.
Cold Marketing Techniques
Examples of cold marketing techniques include, but are not
limited to
•Mass Advertising
•Purchased Leads / Lists
•Mass Email Distribution
•Trade Show Participation
•Door-to-Door Selling
•Telemarketing / Cold Calling
•Pamphlet Distribution / Letterbox Drops
Warm vs. Cold Examples
You must not use cold marketing techniques to promote
ACN Services.
If you are sitting on a plane, next to a stranger can you
promote…
•ACN Services? No
•The ACN Opportunity? Yes
Can you letter box drop a flyer to promote…
•ACN Services? No
•The ACN Opportunity? Yes, but it is not recommended
How Can I Promote
MyACN Business?
The ACN Business is based on relationships and
warm marketing techniques.
ACN provides you with a wealth of compliant,
professional marketing, product and training
materials including but not limited to flyers,
brochures, websites, emails, DVDs, videos,
PowerPoint presentations and magazines to help
you promote your ACN Business and acquire
customers.
Creating Your Own
Marketing Material
Only RVPs and above can produce Independent
Marketing Material*.
1.The Marketing & Advertising Guidelines on
MyACN provides clear direction on self-published
marketing material advertising ACN’s Products and
Services and the Opportunity.
2.The Marketing Approval Process on MyACN,
enables RVPs and SVPs to determine if their
marketing materials meet the guidelines before
submitting them to ACN Marketing & Compliance.
*Effective 1 September 2011
For RVP and SVP Produced
Marketing Material
1. Marketing, advertising and communication
materials must NOT incorporate proprietary
information including logos, trademarks, names
and images that belong to either ACN or any of its
Partners such as Powershop and M2.
Examples
Can you use an image from acnpacific.com.au? No.
Can you use the Powershop logo? No.
For RVP and SVP Produced
Marketing Material
2. Marketing, advertising and communication materials
must not make any claims or promises related to
earnings/income, savings, rates or pricing, whether
expressed or implied, in relation to ACN or any of its
Partners such as Powershop and M2.
Examples
You must not guarantee a customer will save money by
using Powershop.
You must not suggest a customer will save money by using
Powershop.
Powershop
A condition of ACN’s Agreement with Powershop is that
Independent Representatives must not:
1Use or replicate in any way, any of Powershop’s
marketing or communication material
2Create any material that mentions Powershop or
“Energy” in any context or capacity
3Upload any Powershop marketing material to the
World Wide Web or social media platform (including but
not limited to Facebook and You Tube)
Failing to comply may result in termination as an
ACN Independent Representative.
Powershop
Example
An ACN Independent Representative placed
unapproved ACN and Powershop proprietary graphics,
logos and marketing material on their website and
uploaded an unapproved Powershop multimedia
presentation to YouTube.
This breaches both the Representative Agreement
and ACN’s Agreement with Powershop.
Powershop
The things you can do…
1 Refer customers to the ACN Powershop signup page on acnpacific.co.nz
2 Refer customers to the Powershop website
powershop.co.nz
3 Use official marketing and communication
material (approved by Powershop) found on
MyACN
Powershop
Conditions of ACN’s Agreement with Powershop
1.A Representative must pass the online Powershop
Accreditation Quiz
2.ONLY the Customer can sign themselves up
3.A Representative must check and be confident that
the Customer has a computer in their home with
Internet connection
4.The Customer MUST have an email address
Getting It Right
First Time, Every Time
ACN Policies & Procedures
• Outlines everything you and your team need to know
to grow and manage your businesses the right way
• Refer to Section 1.2 - Marketing and Advertising Policy
• Available to EVERYONE
 Sent to new Representatives in their Team Trainer Kit
 Online via Representative sign-up
 Online via MyACN
Getting It Right
First Time, Every Time
Powershop Compliance
•The Four Essentials Document on MyACN
•Compliance & Marketing Training Presentation
on MyACN
Protect your business, the integrity of ACN
and the Opportunity for all
Thank You