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Presents … Design Biz Breakthrough Bootcamp - Week 5 Training Call - Thank You for joining us! Innovative Ways to Create, Cultivate & Build Client Connections • • • • • Reaching your ideal design clients Building relationships with clients & prospects Create advocates Create memorable experiences Maximize your marketing dollars Planting Seeds • Talk, talk • Attracting clients & prospects Networking • Why network • Where to network – Offline – Online • How to network “I’m working with a new client who (describe your client). I’m helping him by (what you’re doing to help that client). I really like working with people like that because (say why).” Referrals & Testimonials • Access to my call for the Business of Interior Design Telesummit • Plus special bonus material! Cultivating Relationships • Building connections with ideal clients • Developing rapport • Listen Qualifying Your Prospects • Pre-qualifying clients • Client intake process • Free vs. Paid Consultations Finding Ideal Design Clients • Push vs. Pull marketing • Marketing activities Some Traditional methods: –Trade shows - Trade Magazine Advertising –Outdoor Advertising (fixed location) - Sponsorships –Outdoor (mobile) - Coupon Books and Mailers –Direct Mail - Television and Radio –Newspaper Display Advertising - Printed Phone Book (Yellow Pages) –Newspaper Classified Advertising –Consumer Magazine Advertising No & Low-Cost Marketing Methods • • • • • • Blogger.com, WordPress.org, TypePad Website / Blog Facebook.com, LinkedIn.com, Twitter.com Social Media AWeber, Constant Contact Email Newsletter / Ezine YouTube & Vimeo Classes & Workshops BlogTalkRadio.com wsradio.com Be a Video or Radio Star MyPodCast.com PodOMatic.com, podbean.com Building Relationships HelpaReporter.com ReporterConnection.com with the Press RadioGuestList.com PR Experts: PublicityHound.com • Keep in Touch 30MinutePR.com Make it Bloom • Maximize your Marketing Budget • Budgeting – Funds & Resources • Tracking & Reporting Where to Start • Plan, Promote, Profit & Prosper "The vital, successful people I have met all had one common characteristic. They had a plan." ~ Marilyn Van Derbur • Leverage – Talents, Assets & Resources • Create systems • Work your best methods • Pick 1-3 ideas that make sense for your business Your Assignment • Create your marketing categories • Determine goals for each category • Identify 1-3 things you’ll do to attract & connect with ideal design clients • For each, list 3 actions you’ll take • Create marketing content Design Biz Breakthrough Bootcamp - Week 5 Q&A Call Wednesday, October 12th at 4pm ET