Transcript Marketing 2008 Built for Growth

Building to Scale Your Business
MARKETING services
Automated Marketing
Marketing touches sent on your behalf.
Good to Go E-Fliers
• 1st, 3rd Tuesday of the month
• Based on predetermined end-user programs
•Preferred vendors product offered*
•List updated through Salesforce.com
•Product info loaded on MyBoundless.com
On-Demand Marketing
Variable print pieces fulfilled as you need them.
On-Demand Store
• Marketing Introduction Kits
• Collateral
• Direct Mail/Vertical Campaigns
• Self Promo’s
• New Office/Sales Professional Set-up Kits
Program Marketing
be green
2
1
Good to Go
Micro Site
3
Direct Mail Kit
INFRASTRUCTURE
Monday, February 18 | Text-based Customer E-mail
A text-based e-mail will be sent to your Good to Go list letting them know that
you now offer Green Products and to keep an eye on their inbox for complete
details.
Tuesday, February 19 | Green Site Launch
Boundlessnetwork.com/green goes live to the public.
Tuesday, February 19 | Good to Go E-Flier (Unique Products)
Your Good to Go list will receive a HTML-based e-mail featuring “unique” green
products. The e-mail will direct them to our new site,
boundlessnetwork.com/green.
Tuesday, February 26 | Good to Go E-Flier (Case Study)
Your Good to Go list will receive an HTML-based e-mail featuring a green case
study and products, directing them to boundlessnetwork.com/green.
Tuesday, March 4 | Green Self-Promo Kit Available
The Be Green Self-Promo Kit will be available for purchase in the On-Demand
Store, featuring a printed green products brochure and your choice of the
Recycled Classic Journal from JournalBooks or a special edition Planet Earth
series book.
Building to Scale Your Business
INFORMATION vehicles
MyBoundless.com
Building to Scale Your Business
Boundless
Building toInfo
Scale
Engine
Your Business
MyBoundless.com/marketing
Building to Scale Your Business
Building to Scale Your Business
COMMUNICATION vehicles
Live
Building
Communication
to Scale Your
Forums
Business
Digital
Building
Communication
to Scale Your Business
Client
Building
Conversion
to Scale Your
Kits Business
BN MARKETING 2008
Theme
Q1 GREEN
Q2 Uniforms
Q3 Safety
Q4 HOLIDAY
Monthly
Campaigns
(G2G)
oNew For 2008
oGreen Products
oRecruiting
oUniforms
oSafety
oTradeshows
oHoliday Gifts
Vertical
Programs
(Sitelet)
•Green Products
•Recruiting
oUniforms
oClose Outs
oHoliday
oTradeshows
On Demand
Store
oNew for 08 Promo Kit
oGreen Promo Kit
oClient Appreciation
oUniforms
oProspecting Kit
oOffice Staples DM kit
oSafety DM Kit
oHoliday Concierge Kit
oTradeshow DM Kit
Good to Go E-Blast
ON-DEMAND DIRECT MAIL
GROUPBUY OPPORTUNITIES