Transcript Storage

Storage Appliances
- DAS & NAS Sales Kit V3.2
Natalie Lin
Global Marketing Division
Jul 25, 2006
Index
 Company Profile
 Market Trend
 Product Overview
 Channel Support
Storage Appliance Sales Kit V2.0
2
Company Profile
Storage Appliance Sales Kit V2.0
3
Corporate Profile
1990
1999－Starting storage business
Capital:
USD18M
Background:
14 years in industrial and embedded computing
Employee No:
Taiwan 248 / Overseas 96
Global Branch: Headquarters in Taiwan, Los Angeles,
Paris, Dusseldorf, Shanghai
Strength:
Robust Design for Embedded Appliance
Product Line:
Embedded Computing Platforms, Industrial PCs,
Panel Computer & HMI, Industrial Automation,
Network Appliances, Storage Appliances
Quality System: ISO 9000 at AXIOMTEK Taiwan
ISO 14000 at AXIOMTEK Taiwan
ISO 9001 at AXIOMTEK LA
Established:
Storage Appliance Sales Kit V2.0
4
AXIOMTEK Headquarters
Shareholders
Board
Audit
Committee
Chairman
KC
President
YT
President
Office
RBU1
YT (S)
RBU2
Jason
TW
R.S
Japan
China
Subsidiary
GM
YT (S)
Marketing
ADM
Spring
MIS
Jimmy
Audit
Alex
MFG
Henry
QE
Jansin
SBU1
Matthew
SBU2
David
Acc.
Logistic &
Material
QA
EE R&D 1
EE R&D
RSM I
Finance
Prod.
QC
EE R&D 2
ME R&D
RSM II
HR &GA
RMA
QE
ME R&D
SE R&D
SW R&D
PM
Europe/USA
Subsidiary
Storage
YT (S)
EPC
PPC
IA
Storage Appliance Sales Kit V2.0
5
Global Offices
1999
Düsseldorf
2001 (7)
Paris
AXEU
(7)
AXUS
1992
Los Angeles
(52)
2005
TX
(2)
2004
NJ
(4)
Storage Appliance Sales Kit V2.0
2005
Madrid
(2)
2004
Beijing
2003
AXCN (10)
Shanghai
2004
(10)
Shenzhen
1990
(21)
Taipei
(260)
6
Product Development
Applied
Computing
Platforms
ExBoot
2004.12
Q4
NA
2003.10
ECP
1996.08
Q3
iCOM
2005.08
IPC
1992.05
Q2
DAC
1991.03
NAS
2002.03
PPC
1998.01
Q1
1990
Storage Appliance Sales Kit V2.0
1995
DAS
2004.03
HMI
2004.01
2000
2005
2010
7
Global Infrastructure
 AXIOMTEK is implementing comprehensive Information Systems to fulfill
business needs and to gain competitive edges.
 AXIOMTEK will build Global VPN to facilitate Global Collaboration.
 AXIOMTEK will rollout SAP ERP in all subsidiaries to achieve Global
Operations.
 AXIOMTEK has eRMA and eService for after-sales service and will implement
CRM systems to provide better service.
 AXIOMTEK will build a B2B platform to provide innovative service.
Key
Accounts
MIC
DCC
CRM
SAP ERP
eRMA
eService
AXCN
Phase I Internal Integration
Storage Appliance Sales Kit V2.0
General
Accounts
B2B Portal
Premier
Partners
Global VPN Network
AXUS
Internet
AXEU
Prospects
Phase II External Integration
8
Background of Storage
Development
Established:
Storage Brand:
Product lines:
Strength:
1999
5 Years in storage products
FASTORA
DAS & NAS
Robust design for embedded appliance
DAS & NAS
The technology to fulfill the needs of easy storage expansion and networking
A Total Storage Solution Provider
Storage Appliance Sales Kit V2.0
9
Customers

Taipei City Government

Office of the President, ROC

Changhua District Prosecutors Office

Yilan District Prosecutors Office

National Taiwan Normal University

University of Tokyo

China Development Financial Holding Corporation

Chung-shan Institute of Science and Technology

Institute of Static and Dynamik in Aviation and Aerospace (ISD) at
University of Stuttgart, Germany

National Broadcasting Company, USA

Z-Source (Document Imaging Distributor) , USA

Vsee.net (Embedded MPEG4 Web Camera VAR) , USA
Storage Appliance Sales Kit V2.0
10
Partners
Storage Appliance Sales Kit V2.0
11
Awards
Product
Award
Product
Award
NAS-104
Best of Taiwan
Best, Comdex
fall (2002)
AX6153
Product of the
Year
(Internet
Telephony, 1999)
NAS-208
Microsoft Asia
Award (2003)
AX6122
Product of the
Year
(Internet
Telephony, 1999)
NAS-104
Won Award
"Symbol of
Excellence" in
Taiwan (2003)
X-TOP
SBC8168VEE
NSTL Standard
AX6151A
Product of the
Year
(CTI Magazine,
1998)
AX6113
Best of Show
(CT EXPO 2001)
AX6151A
Best of Show
(CTI EXPO, Fall
1998)
AX6149A
Best of Show
(CT EXPO, Spring
2000)
AX6156E
Best of Show(CTI
EXPO, Spring
1998)
Storage Appliance Sales Kit V2.0
Won Award
"Symbol of
Excellence" in
Taiwan (1999)
12
Market Trend
Storage Appliance Sales Kit V2.0
13
Continued Data Explosion

Storage needs are doubling every
nine to twelve months

The price per GB is declined
rapidly

Disk starts to replace tape for
backup

Companies are detaching storage
from servers to manage escalating
storage needs
Storage Appliance Sales Kit V2.0
14
Customer’s Expectations

Data could be used anytime and anywhere

“Network” managed

Infinite scale

Assurance of data integrity

Instantaneous data recovery

Absolute data security

Simplified disaster recovery
Storage Appliance Sales Kit V2.0
15
Paradigm Shift
Tape
Backup
Tape
Archive
Backup
Archive
Immediate
Business
Continuance
Immediate
Business
Continuance
Disk
Disk
Storage Appliance Sales Kit V2.0
16
US($M)
Worldwide Disk Storage
and Terabyte Shipments
Terabyte
3,000,000
21,000
2,500,000
20,500
2,000,000
20,000
1,500,000
19,500
1,000,000
19,000
500,000
18,500
0
18,000
2002
Storage Appliance Sales Kit V2.0
2003
2004
2005
2006
Source: IDC
Revenue($M)
Terabyte17
Shipment
Worldwide Storage Revenue
14000
Revenue (US$M)
12000
10000
8000
6000
4000
2000
0
2002
2003
2004
2005
Source: IDC
Storage Appliance Sales Kit V2.0
2006
DAS
SAN
NAS
18
Worldwide Storage
Deployments
100%
80%
60%
40%
20%
0%
% of
1999 2000 2001 2002E 2003E 2004E 2005E 2006E
DAS
SAN
NAS
money spent
Source: IDC
Storage Appliance Sales Kit V2.0
19
The Storage Business
High Complexity
Customer Needs
•
•
•
•
•
•
•
•
•
•
FirmWare
Data Management
Network Management
WAN & Remote Management
System Management
Security Management
Application Management
Storage Management
Backup and Restore
Disaster Recovery
Data Replication
SI/VAR
Mechanics
Storage Appliance Sales Kit V2.0
Industrial
Design
20
Segments of the Market
Enterprise
(Over $100K)
Departmental
($25K-$99.9K)
Corporate
($5-$24.9K)
Small & Medium
Business ($2-$4.9K)
SOHO
(sub $2000)
TARGET— SMB and Corporate with data storage and backup needs
Storage Appliance Sales Kit V2.0
21
Storage Knowledge
Storage Appliance Sales Kit V2.0
22
Definition of
DAS, NAS, and SAN
DAS
NAS
SAN
Type of Storage
Blocks
Shared Files
Blocks
Protocols, Transport
ATA/SCSI
TCP/IP,
Ethernet
iSCSI/Fibre
Channel
Consumer
Clients or
Servers
Clients or
Servers
Servers
Capacity
Terabytes
Terabytes
Petabytes
Implementation
Easy
Easy
Difficult
Management Cost
High
Low
Low
Storage Appliance Sales Kit V2.0
23
Storage Structure
Direct
Attached
Storage
• High cost of management
• Inflexible
• Expensive to scale
Storage Appliance Sales Kit V2.0
Network
Attached
Storage
Storage
Area
Network
• Transmission optimized
for file transactions
• Storage traffic travels
across the LAN
• Transmission optimized for
file transactions
• Separate LAN and SAN
• Increase data availability
• Flexible and scalable
24
Advantages
Networking
SCSI
 High speed
 Low latency
 Robust data integrity
LAN
Storage Appliance Sales Kit V2.0
 Large connectivity
 Long distance
 Routing
 Management
Fibre Channel Fabric
 High speed
 Low latency
 Robust data integrity
 Large connectivity
 Long distance
 Routing
 Management
25
SAN component
Cables and Connectors
 Fibre Channel does not necessarily mean just fiber optic cable.
 Copper or optical cables
Media Type
LC
Type
Speed
Distance (m = meter)
Single-Mode Fibre 9 μm
(Long Distance)
100MB/ sec
200MB/ sec
2m – 10km
Multi-Mode 50 μm
100MB/
200MB/
100MB/
200MB/
2m
2m
2m
2m
62.5μm
(Short Distance)
sec
sec
sec
sec
–
–
–
–
500m
300m
500m
90m
1Gbit/sec fiber cable uses SC connector while 2 Gbit/sec uses LC connector (SFP)
Storage Appliance Sales Kit V2.0
26
DAS v.s. SAN
DAS
• Limited scalability and bandwidth
• >50% of storage maybe unused
• Admin costs 5-6 times acquisition
cost
SAN
• Reduce storage headroom
• Enable just-in-time provisioning
• Combine UNIX and NT storage
growth needs
Reduce your total cost of ownership for storage
Storage Appliance Sales Kit V2.0
27
DAS v.s. SAN
DAS
• Backup traffic clogs corporate LAN
• Backup/Restore time is lengthy
• Application and information not
available during backup/restore
Storage Appliance Sales Kit V2.0
SAN
• Backup more efficient than LAN or
DAS
• Less downtime for applications
• Reduced unscheduled downtime
28
SAN v.s. NAS
SAN
NAS
Protocol
• Fibre Channel
• Fibre Channel-to-SCSI
TCP/IP
Applications
• Mission critical transaction-based
database application processing
• Centralized data backup
• Disaster recovery operations
• Storage consolidation
• File sharing in NFS and CIFS
• Small-block data transfer over
long distances
• Limited read-only database
access
Advantages
• High availability
• Data transfer reliability
• Reduced traffic on the primary
network
• Configuration flexibility
• High performance
• High scalability
• Centralized management
• Multiple vendor offerings
• Few distance limitations
• Simplified addition of file
sharing capacity
• Easy deployment and
maintenance
Storage Appliance Sales Kit V2.0
29
2006 Product Roadmap
- Storage -
Storage Appliance Sales Kit V2.0
30
Product Roadmap
Capacity &
Function
DAS & NAS products
Planning
Developing
Available
DAS315 FA
enhance
4GB FC
DAS315 FA
JS2 , JS1
SAS JBOD,
RAID subsystem
SA315 Storage
appliance
DAS315 SA
DAS208 SA
DAS 208 SA2
(DAS208 SA
enhance )
NAS104 AW
IP 4A
NAST5A
Current
Storage Appliance Sales Kit V2.0
2006 Q1
2006 Q2
2006 Q3
2006 Q4
31
Product Overview
- DAS -
Storage Appliance Sales Kit V2.0
32
Why FASTORA DAS?
High Performance

Improved I/O performance offers high performance and high-speed
storage transmission
Availability

Hot-swappable and fault tolerance design for faster maintenance

Supports RAID level 0, 1, 10, 3, 5, 30, 50, 6 and JBOD
Manageability

Dual host channels make the connectivity much more convenient

More than 80% common parts of each models lower the inventory cost
considerably

Tower and rackmout form factors for selection

Quick installation and easier management

More capacity and more flexible configuration

Tightly integrated with storage Servers
Storage Appliance Sales Kit V2.0
33
DAS-208SA/208SS
8-Drive SCSI to SATA/SCSI
External 2U Rackmount Subsystem
 2U design and provides
8 drive trays
 Swappable and
redundant design for
higher availability
 Robust hardware
design offers high
performance
Storage Appliance Sales Kit V2.0
8-bay SATA/SCSI disk
interface fulfill larger
capacity and highspeed transmission
Cableless design for
better reliability
Simple configuration
tool minimizes
management effort
Multiple RAID
functions include 0,
1, 10, 3, 5, 30, 50
and JBOD,
providing high
availability
Online capacity
expansion
provides instant
availability for
disk drives,
ensuring usability
of the data
34
DAS-208SA2
8-Drive SCSI to SATA/SCSI
External 2U Rackmount Subsystem
 2U design and provides
8 SATAII drive trays
 Swappable and
redundant design for
higher availability
 Robust hardware design
offers high
performance
Storage Appliance Sales Kit V2.0
8-bay SATAII/SCSI
disk interface fulfill
larger capacity and
high-speed
transmission
Cableless design for
better reliability
Simple configuration
tool minimizes
management effort
Multiple RAID
functions include 0,
1, 10, 3, 5, 6, 30,
50 and JBOD,
providing high
availability
Online capacity
expansion
provides instant
availability for
disk drives,
ensuring usability
of the data
35
DAS-315SA
15-Drive SCSI to SATA
External 3U Rackmount Subsystem
 Provides a large capacity—
built with 3U design and 15
drive trays
Embedded SATA interface
and dual Ultra 320 LVD
SCSI for high-speed
storage transmission
 Swappable and redundant
design for higher availability
 High-speed interface offers
faster storage transmission
Hot-swappable disk drive and
redundant fans and power
supplies promise continuous
operation
Storage Appliance Sales Kit V2.0
Multiple RAID
functions include
0, 1, 10, 3, 5, 6,
and JBOD.
Supporting
multiple RAID
sets and array
roaming
Online capacity
expansion and
background
initialization
provide instant
availability
36
DAS-315FA
15-Drive Fiber Channel to SATA
External 3U Rackmount Subsystem
 Dual 4 Gbps Fiber Channel
Provides high-speed and
reliable transmission
4Gb FC high speed
throughput
 Easy Management. Web
browser management
through Ethernet or flash
ROM via RS-232 port
 Swappable and redundant
design for higher
availability
Storage Appliance Sales Kit V2.0
Multiple RAID
functions include
0, 1, 10, 3, 5, 6,
and JBOD.
Support
Topology: Point
to Point, FC-AL,
Fabric
Hot-swappable disk drive and
redundant fans and power
supplies promise continuous
operation
Online capacity
expansion and
background
initialization
provide instant
availability
37
Product Overview
- NAS -
Storage Appliance Sales Kit V2.0
38
Why FASTORA NAS?
High Performance

Improved I/O performance offers high performance and high-speed
storage transmission
Availability

Hot-swappable and fault tolerance design for faster maintenance

Supports RAID level 0, 1, 10, 3, 5, 6 and JBOD
Manageability

Microsoft Windows Storage Server 2003 NAS excellent & simplify
management ability.

More than 80% common parts of each models lower the inventory cost
considerably

Quick installation and easier management

More capacity and more flexible configuration

Tightly integrated with storage device
Storage Appliance Sales Kit V2.0
39
NAS-104AW
WSS 2003 4 HS SATA Bays 1U Rackmount
Network Attachment Storage
 Hardware
 Intel Pentium 4 3.0HGz CPU
 1GB DDR400 SDRAM
 Dual Gigabit
 Software
 Windows Storage Server 2003 (WSS)
 Storage Management Service
 Accessories
 Installation/Recovery DVD
Storage Appliance Sales Kit V2.0
40
Storage Layout
NAS-104AW
WSS2003 OS
SATA
Storage Appliance Sales Kit V2.0
SATA
SATA
SATA
RAID 1
RAID 1
41
Comparison
NAS-104AW
HW RAID 5
50%
75%
Performance
Excellent
Good
Data Protection
Excellent
Good
Low
High
Excellent
Good
Capacity Utilization
Cost
Easy to Use
Why do you need to risk yourself to have a hardware based RAID 5 storage
solution for a 4 bays NAS system?
Storage Appliance Sales Kit V2.0
42
Suggested
External RAID Solution
NAS-104AW
+
PCI-X bus SCSI/FC HBA
SCSI/FC Disk Array
Storage Appliance Sales Kit V2.0
43
Suggested
External RAID Solution
NAS-104AW
+
PCI-X bus RAID Card
JBOD
Storage Appliance Sales Kit V2.0
44
Channel Support
Storage Appliance Sales Kit V2.0
45
Sales Support
Sales Support
Description
Sales Training
Partners will receive training on products, how to sell,
related news, and etc.
Sales Tools
Partners will receive AXIOMTEK’s selling tools, product
catalogs, marketing kit, contact list and etc.
Evaluation Units
Partners will have access to evaluation units, depending
on availability. Follow the current evaluation unit order
procedure.
Volume Discount
Pricing
Partners will receive a discount in pricing when purchasing
in volume.
Regular Leads
Partners will work with a AXIOMTEK Sales Representative
and report to the Sales the status of lead follow-up.
Joint-project
Development
AXIOMTEK Sales Representative will work with Partners to
manage projects, and the credit goes to the Partner
involved.
Incentive Program
An incentive program will be introduced and announced to
Partners.
Storage Appliance Sales Kit V2.0
46
Marketing Support
Marketing Support
Description
Marketing Materials
Partners are able to request FASTORA logo, product
images, editable brochure files and other literature for
their customers and support.
eNews
Partners will receive AXIOMTEK’s eNews, which contains
new product and company related information.
Joint Press Release
Partners are able to use FASTORA logo when issuing a
press release. The press release must first be sent to
AXIOMTEK for approval.
Trade Show/ Event
Support
Partners will have the ability to showcase AXIOMTEK
products at certain tradeshows. These trade show
requests will first have to be submitted to AXIOMTEK
for approval.
Ads Template
Partners will receive editable advertisement templates.
Storage Appliance Sales Kit V2.0
47
Technical Support
Technical Support
Description
Free Tech Support
Partners will receive free technical support when
product problems or other technical problems arise.
Technical Training
Partners will receive training on products, technical
issues, solution updates, and etc.
Priority Tech Support
Partners will have an assigned technical support
personnel dedicated to answer partner’s questions and
problems. (upon project priority.)
Technical e-Notice
Partners will regularly receive technical hints for their
maintenance of products.
Collateral Support
White paper, FAQ, Application Notes will be released to
help partners’ administer FASTORA products.
Storage Appliance Sales Kit V2.0
48
Future Perspective











SATA
IDE to SCSI and SATA
DAS: Subsystem and engine
NDMP
10G Ethernet
iSCSI: Microsoft
Fiber Optics
SAN and DAS
Volume aggregation
ADS in Windows 2003
Online volume expansion
Storage Appliance Sales Kit V2.0









TOE: TCP/IP offload engine
iSCSI hardware accelerator
AntiVirus
More integrated with Veritas and
CA
Fibre channel
Storage virtualization
RAID-6
CD-R archive and recovery
Solutions and services
49
Key Messages
Commitment
AXIOMTEK is totally committed to the Storage Business.
Customer-centric
Conform to the customer needs and requirements.
Products
Keep the technology to be leading and provide a comprehensive
product offerings.
Solutions
Endeavor in the solution recruiting, verification and certification.
Storage Appliance Sales Kit V2.0
50
Thank You
Storage Appliance Sales Kit V2.0
51