Transcript BARM IV LOCATIONAL PLANNING & MANAGEMENT

Locational Planning &
Place Marketing:
Option Briefing
David Bennison & John Pal
Marketing & Retail Division
Syllabus
First Term
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Principles of place
marketing
Marketing and
managing:
 Urban space
 Rural space
Competitive place
marketing
Policy frameworks and
issues
Second Term
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Principles and processes
of retail locational
planning
Locational management
Current issues in retail
location
Course features
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Combination of lectures, guest lectures, tutorials (case studies /
exercises)
One hour weekly lecture, with a fortnightly one hour tutorial
Supporting material available on WebCT Vista
Theory as a basis for practice
Draws on extensive research and contacts with industry and
government
Free student affiliate membership of the Institute of Place
Management is available: www.placemanagement.org
Individual assignment (evaluation of place marketing strategies of a
country of your own choice) – 50% unit marks. Submission date
likely to be last week of first term.
Closed book examination; three questions from six – 50% unit
marks
Some other things you should know
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Relatively unusual course, based on research work undertaken at
MMUBS over more than 15 years
No single text book: you will be expected to read widely round the
subject focusing on academic journal articles
In 2008/09, about 10% failed the assignment through a
combination of missing lectures and not doing enough reading
On the other hand, in 2008/09 90% passed the assignment!
The second part of the course is very retail-oriented, focuses in
particular on UK policy and practice, and does not have an
international dimension
Here are some of the comments the students made in last year’s
feedback survey:
“The lectures were
very good; feedback
on work and guidance
for the exam is
excellent.”
“Taught with real
enthusiasm and
structure .. Down-toearth, helpful tutors.”
“One great module,
and one which I’d
recommend to any
2nd year student.”
“David and John
have been superb all
year, and made the
course intellectually
stimulating as well as
enjoyable.”
Any questions?
Contact Professor David Bennison:
[email protected]
Marketing & Retail Division, Room 1105c
Tel: 0161-247-3838