Transcript How to get your t-shirts into the right retail stores

How to get your product into
RETAIL ready!
BY GRACE KANG, FOUNDER OF PINK OLIVE
AND RETAILRECIPES.COM
Grace Kang “Retail Expert”
It starts with a spark of an idea.... what’s your story?
LOVE for retail and finding unique gifts for happiness and home
 Contemporary T-shirt and Collections Buyer for




Bloomingdale’s
Designer Shoes & Handbag Buyer for Saks.com
Womens CO-OP Denim Buyer for Barneys New York
Specialty Boutique Owner, Pink Olive
Retail Consultant & Founder, RetailRecipes.com
Retail Recipes
Eat Your Veggies
{the absolute MUST-DO things}
FIRST impressions COUNT!
1.DO your homework
2.KNOW your story
3.HAVE a compelling website & great images
4.CREATE a linesheet / lookbook
5.Packaging & presentation matter!
Add a Little Sugar
{the extra little things to entice buyers}
1. SEND samples
2. GIVE an incentive
3. Be OPEN to consignment
4. OFFER exclusives
5. Don’t just SELL. Think of
win-win partnership ideas
$$ Price FOR Profit $$
In order to get your Retail price, you need to look at:
Cost of materials +Shipping+ Labor = A
A x 2 to 2.2 = B (Wholesale Price)
B x 2 to 2.2 = C (Retail Price)
** you can round up your retail price to next even number**
NUMBER TIP: even numbers sell well (i.e. $18, $24, $36, $48, $98, $120}
“9s” gives impression that it’s on SALE!
Create a BUZZ...
{be talked about}
1. Create a FAN base using social media
2. PITCH to editors to obtain press
mentions
3. PARTICIPATE in local craft fairs and
flea markets (relevant to your biz)
4. ASK customers to review you (i.e. Yelp,
Citysearch)
5. Generate WORD-OF-MOUTH!
GET a piece of the PIE!
You got your 1st order, now what?
 It’s not about how many stores you can get but how
many REORDERS you get.





Stores want partnerships
Check in to get selling information
Offer exclusivity
Don’t be afraid to evolve and tweak your collection
Offer Product knowledge seminars for staff and incentives
Start Local.... and expand!
 GROW Organically.... bottoms up!
 Small businesses like to support local designers. It’s a win-win
partnership!
 If a store passes on your line, it’s OK too.
 When you are ready to expand, work with Sales
Reps/Showrooms to other areas (i.e. California, Florida, NJ)
What’s the RIGHT store for YOU?
 Department Stores vs. Specialty Boutiques
 Terms (NET 30, Credit Card, COD)
 Merchandise Expectation (Basics vs. Novelty)
 Shipping Expectations (BE ready!)
 Pricing (wholesale and retail)
 Who’s doing the buying?
 Never burn bridges!
Are you RETAIL Ready?
ASK GRACE Q&A Time
Here’s to getting your product out in a
BIG way this year!!
XOXO
contact: [email protected]
www.retailrecipes.com