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Business Plan
Background and Purpose
• Current Status
– The trends that are driving the growth of the retail sector in
India are
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Low share of organized retailing
Falling real estate prices
Increase in disposable income and customer aspiration
Increase in expenditure for luxury items
– Major Concern areas in which the present day retails are in:
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Apparel & Accessories,
Appliances,
Electronics,
Cosmetics and Toiletries,
Home & Office Products,
Travel and Leisure and many more.
Objective
a) Short Term
• “Satisfying customer by offering what they
require”
b) Long Term
• “To be a number one store in up coming years
by providing best services to customers in the
way they want and also by opening stores all
over India, including rural areas as well.”
Market Analysis
• Overall Market
– 70 million Indians in a population of about 1
billion now earn a salary of $18,000 a year.
– that is set to rise to 140 million by 2011.
– There is 20.9%* growth in real disposable income
in year ’99-’03.
– There are about nine million small grocery shops
in India.
• Specific Market
– The Indian retail sector is now worth about $250bn a
year.
– World's biggest and second-biggest retailers, WalMart Stores Inc of the United States and French firm
Carrefour, to enter into India.
– Retail sector in India is expected to touch US$427
billion by 2010 and US$637 billion by 2015 with the
organized segment expected to account for 22 per
cent by 2010, up from the present four per cent.
Products and its Developments
• Product—description & Specification
– we mainly concentrate on luxury products,
consumer durables, kids’ retail, cosmetics
products, different household and glossary items,
branded jewellery, cloths and textile.
– We are in direct collaboration with various top
most brands
Manufacturing processes
Marketing
• Marketing Strategy
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Sales and Marketing” team which consists of 50 employees.
Distribution and marketing
Demand for our products
Brand Image
Managing Franchisee relationships
Competition and pricing pressures
Growth of Exclusive Brand Outlets
Price and availability of raw materials
Working Capital intensity
Internal control and systems
Results of Operations
• Sales Forecast
– A page out of history
– Test-market methodologies
– Simulating shopping
– Taking a normative approach
– Using a legacy
• Competitive factors
– Hypermarket
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Big Bazaar
Mark & Spencer
Giants
Shoprite
Star
– Department store
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Lifestyle
Pantaloons
Reebok
Ebony
Westside
Shopper’s Stop
– Entertainment
• Fame Adlabs
• Fun Republic
• PVR
Resource Requirement
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Infrastructure
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Workforce required per store
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Building
Refrigeration
Warehouse
Parking area
Epos system
Manager
Supervisors
Sales people
Security personnel
Others
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Workforce required per warehouse
– Supervisor
– Storekeeper
– Labour
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Financial plan & projection
• STRATEGIES
– Our total income comprises income from operations, which includes:
• income from sale of finished products(manufactured and outsourced);
• other income, which mostly comprises interest income.
– Other Income
– Expenditure
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Materials consumed, manufacturing expenses and cost of goods sold
Payment to and provision for employees
Administrative and general expenses
Selling expenses
Interest and financial charges
Miscellaneous expenditure written off
Depreciation
Taxation
Financial statements and projections
Net Profit
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Net Profit
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Years
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Organization and Management
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Location
Form of business
Equity position
Key Personnel
HR Policy and Strategy
Critical Risk and Contingencies