Transcript Fundamentals of Sponsorship Marketing

Association of Canadian Advertisers Presents:
Fundamentals of
Retail Marketing &
Marketing Communications
FEBRUARY 16 – FEBRUARY 17, 2011
TORONTO
As much as the world of retail marketing and
communications changes – and it is dramatically changingthe principles and fundamentals remain the same.
This two-day ACA workshop will deal with both changes: the
customer, competition, media, marketing tactics and the
principles of objectives setting, strategy, creativity, execution
and on and on.
Fundamentals
of Retail Marketing &
Marketing Communications
Key Components:
•
•
•
•
•
The seven-step process focuses on building a unique, results-oriented retail
marketing and marketing communications plan
From starting with the facts to customer insights, objectives, strategies, and
creative and media plans
It deals with retail branding: How to refresh, revitalize, or in fact, reinvent
your brand
The basics of budgets, organization and people needs, and outside
resources
The process finishes with a focus on putting measurements and ROI metrics
in place
Outcomes:
•
•
•
Deeper, more holistic awareness, understanding, and acceptance of retail
marketing and marketing communications
Increased confidence to take a larger leadership role in the development and
detailing of marketing planning and execution
Increased ability to work within a team environment and to deal with issues
and opportunities of retail marketing
Who Should Attend:
•
Retail marketing and communications management and staff who are
involved in the development and detailing of marketing /communications
planning
•
Shopping centres, not-for-profit organizations, and advertising and media
agencies
John is a Senior Partner and Senior Consultant in the area of Branding, Retail
Marketing and Communications with the J.C. Williams Group. He began his
About
career the
at presenter: John Torella
the T. Eaton Company of Canada, where he became Advertising and Sales
Promotion
Manager and a member of Eaton's Central Division Management Committee. He
left
Eaton's to head the development of a retail division for Vickers & Benson
Advertising.
After 12 years, John had successfully directed the growth of an impressive list
of retail
clients. Later he joined Grey Canada as General Manager of its Retail Division.
John is
also a co-author of the highly-regarded books A Guide to Retail Success;
Building a
Fundamentals
of Retail Marketing &
Marketing Communications
Program Outline
Day 1 – Wednesday February 16th, 2011
8:30am – 9:00am: Registration
MORNING PROGRAM
Establish purpose, objectives, and agenda
Introduction:
Step 1 – Discovery phase – facts into insights
Step 2 – Set Challenging, Realistic, Measurable Objectives
Step 3 – Establish Marketing Communications Strategies
12:00pm – 1:00pm: Lunch/ networking
AFTERNOON PROGRAM
Team Project
Team Presentations
Recap/ discussions
Day 2 – Thursday February 17th, 2011
MORNING PROGRAM
Step 4 – Refresh, Revitalize or Reinvent Brand
Step 5 – Bring Brand to Life
•
Creative, media, in-store, events
12:00pm – 2:00pm: Lunch, new media presentation and discussion; outside experts
AFTERNOON PROGRAM
Team Project
Team Presentations
Step 6 – Put Basics in Place
•
Budgets, organization/people needs/outside resources
Step 7 – Put Measurement and ROI Metrics in Place
Fundamentals
of Retail Marketing &
Marketing Communications
REGISTRATION FORM
Wednesday, February 16 & Thursday, February 17, 2011
95 St. Clair Avenue West, Suite 1103, Toronto, ON
ACA Members: $660.00 plus GST
Non-Members: $1,100.00 plus GST
Please fax your completed registration form to Davina Wong at (416) 964-0771
Payment must be received prior to the date of the course.
Name:
Title:
Company:
Address:
Tel:
Fax:
E-Mail:
VISA #:
EXP. Date:
AMEX #:
EXP. Date:
MC #:
EXP. Date:
(HST # R100304856)
Cancellation Policy: All cancellations must be sent in writing to the ACA. A full refund, less an administrative fee of $25 will
be made on cancellations received by our office at least 10 days prior to course date. Cancellations after this date and "no
shows" will not be eligible for refunds. Substitution of one registrant for another person from the same company is
permissible any time without penalty. In the event that ACA is forced to cancel the seminar, ACA is not responsible for any
airfare, hotel or other expenses incurred by registrants.
95 St. Clair Avenue West, Suite 1103, Toronto, ON M4V 1N6
www.sponsorshipmarketing.ca
(416) 964-3805