Transcript Social media strategy essentials

Social media marketing
Always link social media to your
organisation’s goals.
Where are you going? Where
would you like to be? How are
you going to get there?
Social can help you reach your
goals.
Integrating your social media & organisational
strategies
Organisational
strategy
Marketing strategy
Social media strategy
How could it look in practice?
Organisational
strategy
Sample goal: eradicate child poverty
Marketing strategy
Focus on reaching influencers who can help achieve this goal e.g. MPs
Social media strategy
Target MPs and other influencers on social media
Social media strategy template
Your social strategy MUST support your organisational and marketing
strategies
• Environmental analysis- SWOT/PEST
• Set SMART objectives
• Key messages
• Priority segments
• Positioning
• Evaluation
Marketing strategy template:http://bit.ly/strattemplate
• Which social platforms do your audience use?
• How are they using them?
• What’s the best way to engage with them on there?
Image copyright of Alexander Rentsch 2008
• Monitor how other
organisations are using social
• Keep an eye on competitors,
other charities, corporates and
public sector bodies
• What can you learn and what
can you apply to your
organisation?
Be realistic about your resources.
Social media always takes more
time than you think.
How to be a social organisation:
• Social should be led from the top
• Encourage everyone to be brand ambassadors
• Get a good social media policy
Image copyright of David Domingo
Thanks for listening
Do get in touch if you have any questions.
Zoe Amar
Founder and Director
ZOE AMAR COMMUNCIATIONS
Email: [email protected]
Website: www.zoeamar.com
Phone: 07764498168
Twitter: @zoeamar