Transcript Podcast/Powerpoint

Elective Podcast
Management Practice
Unit Number 5T7Z0065
Course Objectives
On successful completion of this unit students will be able to:
1.
Critically evaluate and make sense of the theory and practice of
management in 21st century organisation and its increasing
interdependence on marketing and financial functions of the
organisation.
2.
Discuss and appraise a wide range of contemporary management
theories and how they are applicable in a changing environment.
3.
Evaluate alternative approaches to developing marketing strategy and
its impact upon organisational performance.
4.
Understand the typical framework and constituent roles of
organisational accounting and finance functions and to be able to
systematically select and implement a range of accounting and finance
tools.
Course Schedule Overview
• Teaching starts:29/9/14 for 10 weeks
• 2 hour lecture each week for management,
marketing and finance.
• Assignment hand - in 10th Nov. (50%) 2500 words
• Exam Second Week of January 2015 (50%)
Assignment Exam
• Assignment is a scenario based analysis of a
company where the student can analyse the
management, marketing strategy and financial
implications in a holistic manner for the
organisation, so the inter-dependence and
critical relationship between the three
disciplines is clear.
• The exam will test each of the three areas –
management, marketing and finance.
Refs
• Students will be expected to reference their
sources appropriately
• Questions to:
• Maryam Herin – Management –
[email protected]
• Michael Flanagan – Finance –
[email protected]
• Peter Betts – Marketing –
[email protected]