Transcript Presentation for Tokyo PC Users Group March 7th 2002

Copyright 2002 Sony Marketing Japan
The one-stop solution site for Japan`s English speaking community.
Presentation for
Tokyo PC Users
Group
March 7th 2002
Copyright 2002 Sony Marketing Japan
Contents
1 Who we are
2 Our origins
3 What do we have to offer?
4 Future
5 Contact
Copyright 2002 Sony Marketing Japan
Who we are
Sony Marketing’s mission is to create new markets and to
provide comprehensive marketing and sales support for
Sony-branded products in the Japanese domestic
market.
from-hanna.com was launched in order to serve the
English speaking community living in Japan.
We aim to provide information and services that would
otherwise be prohibitively expensive to seek off-line (in
terms of time, money, skill, location) for the English
speaking residents of Japan.
By partnering Sony group resources with non-Sony
companies, we strive to provide one-stop solutions for
our users.
Copyright 2002 Sony Marketing Japan
Our origins
The name “Sony” was created by combining two words. One is
'sonus' in Latin, which is the root of such words as 'sound' and
'sonic'. The other is 'sonny' meaning little son.
Employees
Sony Marketing4,750
These words were initially chosen to convey that " Sony" was a
small, young group who had the energy and passion to work
toward creating something special.
from-hanna- 11
In February 2001, Sony Marketing (Japan) Inc. established fromhanna as an English-language lifestyle support website to
combine tailored information and services specifically for the
English speaking residents of Japan
Our name
English or England is represented by 「英」 （Ei） in Japanese.
The character 「英」 can also be read phonetically in Japanese as
“Hana”.
In order to convey our goal, as well as to convey the familiarity of
a common English/Japanese name "from-hanna.com" was
chosen.
Copyright 2002 Sony Marketing Japan
What do we have to offer?
Site explanation and tour- www.jp.from-hanna.com
Copyright 2002 Sony Marketing Japan
What do we have to offer?
from-hanna exclusive - AIBO (ERC - Entertainment Robot Company)
Sony Plaza - new products lines.
Copyright 2002 Sony Marketing Japan
What do we have to offer?
Ete is a project team bringing together designers from various companies.
Sony Enterprise has been introducing a variety of health and
athletic products over the last 20 years.
Copyright 2002 Sony Marketing Japan
What do we have to offer?
AVIC is the biggest dealer of Sony products
Future
Late April 2002
Major site update
- quality
- content
- services and products available
Copyright 2002 Sony Marketing Japan
Future
Late April 2002
Major site update
Areas
- Personal insurance
- Financial advice- market and investment option explanations
- Visa/immigration
- Buying new/used cars, auto related series
- Mobile phones
- Personal improvement- language, higher education, continuing education
- Charity/volunteer opportunities and promotion
- Community events
Copyright 2002 Sony Marketing Japan
Future
This year
- Both domestic and international travel
- Products from a wider range of firms
- Various application/contract etc simplified- in English
- Expanded language section for Japanese study
- Expanded education section- specifically for schooling options, education
for special needs, special courses
- Expanded career/business related information and services
- Community
Copyright 2002 Sony Marketing Japan
Contact
Please address any questions or inquiries to Justin Ellis
Sales and Marketing
from-hanna
Network Business Group
Sony Marketing (Japan) Inc
Tokyo 108-0074 Japan
Tel 3 5792 2290
Fax 3 5792 2968
Email- [email protected]
URL- www.jp.from-hanna.com
Copyright 2002 Sony Marketing Japan