Transcript Marketing - Saint Roch's Secondary School

Marketing
A Market Is A Place Where Buyers
And Sellers/Consumers Meet
 Shop
 The
A
internet
farmers
market
2 Types of markets
 Consumers
markets
 Industrial markets
Marketing
“The management process
involved in identifying,
anticipating and satisfying
consumer requirements
profitably”
Customer
Consumer
The customer
buys the product
(could be another
business or
individual)
The end user
Marketing is not just:
Advertising and Selling

It is a process which requires the
organisation to give full considerations to
satisfying consumer wants.

Marketing activities include decisions on
research, pricing, distribution, the product
itself and any promotional activities to support
the sale
A Tale of 2 Industries

US car industry

The Swiss watch manufacturer,
Swatch
Product Oriented



A product oriented business is one that
produces goods (services) without
researching the demand or viability of these
goods
It is more concerned with production than
sales
Puts its effort in establishing consumer wants
rather than actually identifying what they want
Market oriented





This is a business that produces goods
(services) in line with the findings of
extensive research.
They are continually analysing and reviewing
consumer wants
Done by carrying out market research
Product development is costly and time
consuming
It is used to minimise the risk of a product
failing
Sony – Walkman
The Walkman was
developed after market
research highlighted the
fact that people wanted to
be able to listen to music as
they travelled
Today ….
Higher
Intermediate 2
Read pages 78-80
Read pages 6-8
Answer questions 1-6
Answer question E2