Transcript Why Bother? What`s the current LANDSCAPE for

From A Student Introduction…
I like other men, enjoy watching football, and recently started playing
the guitar…
It’s Important
Jeff D Borden
eBook & eText
Agenda
Current Landscape
Promise of eBooks
Roadblocks
How Pearson Can Help
Why Bother?
What’s the current LANDSCAPE for eBooks?
Amazon Kindle
INFORMATION
• Kindle readers sold: ~3 - 4 million
• Amazon sells:
– 100 paperbacks / 115 Kindle books
– 100 hardcovers / 143 Kindle books
• Kindle available books: ~810,000
Sources: NY Times and Techcrunch
Others have followed…
Sony Reader
Barnes & Noble nook
Apple’s iBookstore
• 7.3 million iPads sold
in Q1 of 2011
• 19 million iPads sold
since 2010
• 100 million iBookstore
downloads since
launch in 2010
• Appstore also
includes…
Kindle on iPad
Nook on iPad
CourseSmart on iPad
The PROMISE of eBooks
You can take it with you
Learning from
anywhere (Wi-Fi, 3G,
4G)
Interactive content
•
•
•
Definitions, video,
simulations
Personal interactivity
•
•
SMS/MMS messaging,
polling, email
Seemingly unlimited functionality
Automatic updates
• Customization
• Instructor/student interactivity
• Student-centric
• Augmented reality
•
Augmented Reality
inkling
Novel reading is
linear. Text book
reading is anything
but.
Roadblocks to adoption in higher education
eReading Devices
Android
Sony Readers
Sony Reader 300 series
Sony Reader 900 series
iLiad
iPhone / iPad / iPod Touch
Digital Reader 1000
Cybook Gen 3
Cybook Opus
Bebook
Blackberry Devices
Palm OS PDAs
Symbian OS
Hanlin
EZ Reader
AEBK01F - Aluratek Libre eBook
Reader Pro (Black)
AEBK01WF - Aluratek Libre eBook
Reader Pro (White)
Nook
Kobo Reader
iRiver Story
Windows Mobile PDAs
eBook / eText Formats
.aeh
.djvu
.epub
.fb2
.html
.azw
.lit
.prc, .mobi
.exe
.pdb
.txt
.pdb
.pdf
.ps
.rgo
.pdb
.tr2, .tr3
.wol
Intellectual Property
OpenSource
MIT Open Courseware Initiative: Marketing
The Problem with “Reusable”
• Tagging
• Metadata
Using Data
Data Mining
The Problem with “Reusable”
• Tagging
• Metadata
• Taxonomy
• Folksonomy
• Common
Language
The Problem with “Reusable”
• Tagging
• Design
• Some
Assembly
Required
• Games
Immune Attack
Pearson Aggregators
Utterli
Why even bother?
Web 2.0
•Social
Media
Tools
•Social
Learning
Student as Teacher
•Social
Networking
Feedback
Collaboration
Crowd Sourcing
Web 3.0
•Semantic
Web
•Mobile
•Artificial
•
•
•
Intelligence
On The Fly Coupons
Translators
Prescriptors
•
•
Web 4.0
Larry King retires
December 21, 2012
•
•
Robots take over the Earth
Cubs win the series
Education 3.0
Create, Consume, Remix, & Share
Edu-Blogger:
• YouTube Video: Have You Been Paying Attention?
• “…Has anyone seen this garbage? Students don’t need to
remix anything! Educators must teach them to be original,
have original thought, and do original work! Imagine if
society worked this way.
• We’d still be hoping someone would invent the rolling stone
so as to create a wheel. Imagine a world where using other
people’s work to create your own was ok.
• We’d never have gotten past the toaster to see the benefits
of the microwave. We’d never have gotten past swing music
to experience amazing original works like Elton John’s “The
Lion King” or other seminal works…”
Remix, Sample, or Steal?
•
Can You Feel The love Tonight?
•
•
Save tonight, fight the break of
dawn, come tomorrow,
tomorrow I’ll be gone…
And she will be loved – and
she will be loved…
•
I can’t stand to fly, I’m not
that naïve, I’m just out to
find, the better part of me,
I’m more than a bird, I’m
more than a plane…
•
You’re beautiful! You’re
beautiful!
•
If I could, then I would, I’ll go
wherever you will go, way up
high, or down low, I’ll go
wherever you will go…
Remix, Sample, or Steal?
•
Harry Truman, Doris Day,
• Wherever you go – whatever
Red China, Johnnie Ray,
you do, I will be right here
South Pacific, Walter
waiting for you
Winchell, Joe DiMaggio , Joe
McCarthy, Richard Nixon,
• Just a small town girl – living
Studebaker, television, North
in a lonely world – she took
Korea, South Korea, Marilyn
the midnight train going
Monroe
anywhere
•
We’re not gonna take it, no
we ain’t gonna take it –
we’re not gonna take it
anymore
Remix, Sample, or Steal?
There was a time when I was so
broken hearted
• On your mark, get set, and
go now – gotta dream and
• I think we’re alone now, there
we just know now
doesn’t seem to be anyone
around
• I come from a land down
•
under, where women roll
and men thunder…
See the stone set in her eyes,
see the thorn twist in her side,
and I’m waiting for you, with or • When I find myself in times
without you
of trouble, Mother Mary
comes to me, speaking
• Take on me, Take me up, I’ll be
words of wisdom, let it be
gone, ?????
•
Remix, Sample, or Steal?
Cloud Computing = Data
Personalized Learning
Data Mining - Amazon
•Individuals
•Surveys
•Purchase History
•Wishlist
•Often Viewed
•-•Purchase Categories
•Amounts
•Area of the Country
Data Mining – Amazon…You Might Also Like
Data Mining - Education
•Time
•Activity
•Grades
•Outcomes
•Completion / Retention
Rates
•-•Teacher
•Learning Assets /
Content
•Assessments
•Courses
Preconceived Assumptions VS Reality
Pandora: Music Genome Project
Individualized Learning Paths
Learners Are Individuals
Learning Path
Finally…
Colleges & Universities should be risk-taking
organizations. Learning is a risky process. B Kelly, UKoln 2009
Thank You!
Jeff D Borden
Sr Director of Teaching & Learning
[email protected]