Transcript Document

Recognize these questions?
•
•
•
•
Are we following the right marketing strategy for our business?
What exactly are we telling our customers?
How can we differentiate ourselves in this busy market place?
We developed this great new product…How do we launch it?
You are questioning your strategic and
tactical marketing effectiveness
Recognize these questions?
• We acquired another business. How do we streamline our
marketing?
• How can we maximize the input from our technical department
to improve our marketing activities?
• We have grown beyond sales support, we need to become
more strategic in our marketing……How?
You might need to reassess your
functional architecture and processes
Recognize these questions?
• We are changing our business strategy. How do we
communicate this to our employees, our customers and our
distributors?
• Our marketing team could do with some on-the-job coaching.
Who can help with that?
• We want to manage our people differently, be more inclusive
leaders. How can we make that change?
You want to develop your organisation
helps technical companies take
marketing to the next level
Consultancy
Training
 Marketing Effectiveness
 Process Improvement
 Organisation Development
Coaching
Consultancy
Customized Consultancy
The B2B Marketing Coach offers different forms of consultancy,
depending on your need:
Strategic Workouts
Brainstorm Facilitation
Speeches & Lectures
Interim Assignments
Marketing Strategy & Planning
Marketing Communications
Organisation structures
Change Management
Functional architecture
Business Development
Project Management
Training
Messaging Workshop
o 1 day workshop on how to
effectively construct your
message
o For anybody who is involved in
commercialization of products
or services
o All topics are covered by a
combination of theory and
hands-on exercises to ensure
maximum learning experience
Topics:
•
•
•
•
•
•
•
•
What are you trying to sell?
What is effective messaging?
5 Key Criteria you need to construct your message
How well do you know your customers?
Your Value Proposition
Differentiation
Short and longer versions of the story
Marketing communications fundamentals
Product Launch Training
o 2-day training on how to
launch a new product or
service
o For anybody who is involved in
marketing a newly developed
product or service
o All topics are covered by a
combination of theory and
hands-on exercises to ensure
maximum learning experience
Covers product launch criteria like:
• Context : what industry are you in? Who are your
customers and what do they need?
• Feasibility : who will you target?
• Creation : what are your ideas? What is the value for
the customer?
• Organisation : what is your value proposition? How
will you execute?
• Launch : what is your promotion plan? How will you
measure success?
Also available as 1-day Product Launch Rescue Clinic to
help tackle up to 2 launch criteria that your team needs
help with now
Added Value Differentiation
Workshop
o 1 day workshop on how to
differentiate in your market or
industry
o For companies that want to
invest in longer term effects of
marketing
o All topics are covered by a
combination of theory and
hands-on exercises to ensure
maximum learning experience
Topics:
•
•
•
•
•
Your offering vs. competition
Value Chain Analysis
Customer Insight
Looking for what makes you stand out in a busy
market place
A word about Corporate Identity
Training & Workshops
• Programs can be custom made around any marketing topic
your company needs help with
• Every program is a combination of theory, examples, and
hands-on exercises to ensure maximum learning experience
• All sessions are interactive and customized as much as
possible around your business case
• Sessions can be conducted in-company or off-site
• Workbooks included for all attendees
Coaching
Coaching programs
Marketing Coaching
To help your team reach
their full potential
Communication Coaching
How to effectively communicate
your message
Coaching in Times of Change
To make sure you create buy-in
for the changes at hand
Executive Coaching
How can you become a better
leader?
Coaching programs are a combination of face-to-face contact sessions,
regular telephone contact and email support
How can The B2B Marketing Coach help your marketing
to the next level?
Improve your marketing
effectiveness?
Help optimize your
processes?
Develop your organisation ?
Strategy Assessment &
Plan Definition
Functional Architecture &
Implementation
Coaching & Training
www.theb2bmarketingcoach.com