Transcript ES Uppdragsverksamhet 2005

What is effective marketing
communication to-day?
2015-07-18
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What is effective marketing
communication to-day?
What are the differences between
the market to-day and yesterday?
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What is effective marketing
communication to-day?
More actors
Technical development
More demand for information
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What is effective marketing
communication to-day?
Some examples from Sweden:
Marketing of seminars
Advertisments
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What is effective marketing
communication to-day?
Check-list for Advertisements
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What is effective marketing
communication to-day?
Questions to discuss:
-Centralized decisions versus decentralized decisions
-Institutonal marketing and product marketing
-How to make All employees to give to the same impression of the
organisation
-How to deal with the differences in statistical competence among
the customers
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