Transcript Document

Provider of Marketing Engineering
Who we are…
What we do…
Copyright ©Borders Inc. 2012
Company Profile
As of Jan. 2012
Company
Borders Incorporated
(Borders, Inc.)
URL
http://borders.jp/
Established
September 1, 2006
Capital
15,000,000 yen ( approx. USD181k, EUR135k )
Management Team
- Ikuo HAGINO, Founder and CEO
- Kazuhiro ABE, Managing Director - System Development
- Kimikazku MIYASHITA, Managing Director - Marketing Research
# of employee
25
Headquarters
KOSUGI Building 7F, Shinjuku 1-28-11, Shinjuku-ku, TOKYO
Borders is an official member of Japan Marketing Research Association
(JMRA), and a private member of ESOMAR.
Officially approved as a firm which takes appropriate measures to
protect personal information.
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Copyright ©Borders Inc. 2012
About Borders
Provider of Marketing Engineering
We aim to assist the marketing strategy needs of our clients through the use of engineering
tools in consulting, development and providing the infrastructure, and ultimately lead our
clients to success.
Marketing Research System
Solution
Online Research
Infrastructure and
Platform Service
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Copyright ©Borders Inc. 2012
Marketing Engineering
Consulting
R&D of Next Generation
Marketing Science and
Analysis
ＰＯＳＴ(Professional Online Survey Tools)
P O S T (Professional Online Survey Tools) is an integrated application which
possesses all the features needed for professional online marketing research.
End client
Marketing research companies
Marketing firms
Community/ Membership group
management companies
Sales and
provider
of research
Internet
Internet
・ＡＳＰ （Our server）
・Package implementation（Your existing server）
Enable set up complicated
questionnaire logics for
professional purpose
Satisfy requirements from
professional researcher and
marketers in terms of
questionnaire logic setting ,
fieldwork operation
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Copyright ©Borders Inc. 2012
Ease of use and
quick setting by
Ajax Technologies
Utilizing Borders Consumer
Panel for creating cost
reduction and quick
operation
Enable ease of use and quick
setting with the interface of
GUI and affluent of Ajax
technologies.
POST clients can access Borders
Consumer Panel via POST. This
enable POST clients to operate
large sample size survey
Operations and Clients
System development service
• Develop and deliver the integrated online research systems for marketing research firms
and manufactures.
• Develop the customized research tools on demand.
Data collection services/ Customized research service
• Deliver the data collection services to both the marketing research firms and
manufactures by 1,500 projects / annually.
• Develop and deliver the customized research projects directly to manufactures by
20 projects annually.
• Specialized in Fast customer feedback survey, Package design evaluation, Web
Repertory Grid Method, Customer satisfaction study, and Concept evaluations.
Methodologies applied are data analysis based on statistic approach (i.e. multi-regression
model, conjoint analysis, PSM and so on).
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Copyright ©Borders Inc. 2012
Development of Next Generation Online Research Tool
Showcases:
- next-gen research methods & engineering solutions
- partnership of clients & many survey operations.
◆Web Creative Evaluation (Balloon)
◆Web Repertory Grid Method
Laddering and Evaluation grid method
function are loaded.
◆Online research with text-to-speech software
As an option to the regular online survey,
this service utilizes the speech synthetic
technology to offer questions read out to the
respondents. This will effectively prevent
respondents from misinterpreting or
misreading the questions and reply options..
Supported by PENTAX
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Copyright ©Borders Inc. 2012
当サービスはHOYA株式会社の
ペンタックス音声合成ソフトウエア
「VOICE TEXT」を導入しおります。
◆Text Mining Tool “rGrid”
Tool tabulating open
answers and
statement notes by
tree
“Borders Consumer Panel” for Marketing Research
Borders Panel is a group of large and high quality consumers from the general public assembled
by Borders in collaboration with Japan’s selected marketing websites for research purposes. It is
a high quality panel strictly guided by our monitor quality management scheme.
Total :
609,877
Age
Average reply rate is
over 35％!
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Copyright ©Borders Inc. 2012
Male
Female
Avg.
Under 15
10%
10%
10%
15～19
15%
15%
15%
20～29
23%
24%
24%
30～39
38%
38%
38%
40～49
50%
50%
50%
50～59
58%
55%
57%
Over 60
65%
63%
64%
Total
43%
38%
40%
※Reply rate 48 hours after distribution
(as of May 2010)
Sex
Male
Female
Count
299,577
310,300
Percentage
49%
51%
Age
Below 19
20s
30s
40s
50s
60s
Over 70
Count
39,736
137,468
197,851
144,499
62,653
22,126
5,544
Percentage
7%
23%
32%
24%
10%
4%
1%
Maritial Status
Single
Married
Area
Hokkaido
Tohoku
Kantou
Chubu
Kinki
Chugoku and Shikoku
Kyushu and Okinawa
Count
291,568
318,309
Count
28,913
31,541
252,284
90,202
112,730
43,276
50,931
Percentage
48%
52%
Percentage
5%
5%
41%
15%
18%
7%
8%
Annual Household Income
Up to 2M JPY
2～3.9M JPY
4～5.9M JPY
6～7.9M JPY
8～9.9M JPY
10～11.9M JPY
12～14.9M JPY
15～19.9
Over 20M JPY
I would rather not say
Count
75,394
147,461
134,912
76,154
42,361
19,221
10,431
5,138
3,761
95,044
Percentage
12%
24%
22%
12%
7%
3%
2%
1%
1%
16%
Children in Household
Yes
No
Count
257,880
351,997
Percentage
42%
58%
Occupation
Public Sector
Management / Board Member
Employee (Non Technical)
Employee (Technical)
Employee (Other)
Self-employed
Freelance
Housewife
Part-time
Student
Other
Count
19,393
10,179
89,626
78,201
60,753
32,357
13,357
100,729
73,357
76,915
55,010
Percentage
3%
2%
15%
13%
10%
5%
2%
17%
12%
13%
9%
Our Services
System Solution
≪Portal Research Data≫
≪Marketing Dashboard
Development≫
≪Online Research System≫
≪Development of Next Generation
Online Research Tools≫
≪Online Research
System≫
Data Supply
Customize
≪Borders Panel≫
≪Marketing and Consulting≫
イメージ
≪Dinner Syndicate Data≫
価格・価値
性能
ブランド
パフォーマンス
流通
≪Next Generation
Research Laboratory≫
Copyright ©Borders Inc. 2012
品質
顧客対応
※700,000 consumers across
Japan
Human Resources
≪Outsourcing Research
Activities≫
Recruiting, Fieldwork operation, Data
Setting Tabulation, Analysis
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Operations and Clients
System development service
• Develop and deliver the integrated online research systems for marketing research firms and
manufactures.
• Develop the customized research tools on demand.
Data collection services/ Customized research service
• Deliver the data collection services to both the marketing research firms and manufactures by 1,500
projects / annually.
• Develop and deliver the customized research projects directly to manufactures by
20 projects annually.
• Specialized in Fast customer feedback survey, Package design evaluation, Web Repertory Grid Method,
Customer satisfaction study, and Concept evaluations. Methodologies applied are data analysis based on
statistic approach (i.e. multi-regression model, conjoint analysis, PSM and so on).
Clients
• Research firms: the middle-class and competitive marketing research firms.
• Marketing firms: Advertising / Marketing planning / Design/ Printing and etc.
• Manufactures: Beverage/ Alcohols/ Foods/ Packaging/ Broadcasting (Cable TV)
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Copyright ©Borders Inc. 2012
Leadership Team
Ikuo HAGINO (Mr.) – Founder and CEO
Ikuo HAGINO founded BORDERS in 2006. He is responsible for leading the company’s long-term strategy and system development, consumer panel
development, and sales. Previously, Ikuo Hagino leaded wide array of web based projects in an entrepreneurial web design firm and launched the
online-survey team. He started his professional career as a system engineer with SECOM, Japan’s leading security system and service company.
He earned a bachelor’s degree and a master degree both in ergonomics from School/ Graduated School of Design, Kyusyu University (former Kyusyu
Geiko Univ).
Kazhiro ABE (Mr.) – Managing Director, System Development
Kazuhiro ABE has worked with BORDERS since founded. He is responsibility for the system integration and leading crowd computing. Previously, he
has implemented many web site design and development as a project manager in an entrepreneurial web design firm.
He started the programming in 1981 with BASIC language and was a cutting-edge system engineer and programmer of the package software for the
financial sector and government at a leading system integration company.
Kimikazu MIYASHITA (Mr.) – Managing Director, Research and Marketing Science
Kimikazku MIYASHITA joined BORDERS since founded. He is responsible for research operation and methodology development utilizing IT tools and
marketing science.
He started his professional career at research division of Japan Jiji Press and moved to Japan CRS (Central Research Services), a authority of publicopinion survey. He is specialized in research and survey for national/ local government, foods, and medicals. He is very familiar with marketing science
and statics methodologies.
He earned a bachelor’s degree in social science from Hitotsubashi University.
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Copyright ©Borders Inc. 2012