Transcript Knowledge Management

Great Global Qualifications...
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...Great Marketing Career
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Do you know…
…How to MEASURE MARKETING performance?
…How to exploit E-MARKETING strategies?
…How to design an INTERNAL MARKETING PLAN
for better strategy execution?
…How to conduct a MARKETING RESEARCH project?
…How to conduct a comprehensive MARKETING AUDIT ?
…The key steps in effective BRANDING ?
…How to INTEGRATE your MARKETING COMMUNICATION initiatives?
… … ... Solving MARKETING problems with BEST PRACTICE TECHNIQUES ?
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AGENDA
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The Leading Marketing Knowledge Centre
Do you know…
Our Strategic Partner
Who We Are…
CIM Accredited Study Centre
About CIM…
Chartered Marketer, The Peak of…
3 Good Reasons to study with CIM
Is this you?
Professional Certificate in Marketing
Professional Diploma in Marketing
Professional Postgraduate Diploma in Marketing
Job Opportunities
Other IMM Training Programmes (I)
Other IMM Training Programmes (II)
Testimonial (I)
Testimonial (II)
IMM Location
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Cutting-edge Marketing Knowledge Providers
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Institute of Marketing
& Management
Our Strategic Partner
The Chartered Institute
of Marketing (UK)
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Who we are ...
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Situated in the heart of
Quatre Bornes, the Institute of Marketing &
Management is the first CIM Accredited Study
Centre in Mauritius with a reputation of combining
academic attainments with personal development.
What we do ...
The courses offered have been
carefully selected for their relevance to the
needs of commerce & industry and for their
recognition worldwide as
How we do it ...
evidence of professional competence.
The faculty, all highly qualified in their chosen
fields, offer not just their expertise but also a
deep commitment to the communication of their
skills to others - the students, the people who
matter most at IMM.
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I M M is the First C I M
Accredited Study Centre in Mauritius
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The Chartered Institute of Marketing (CIM) (UK)
- the world’s leading professional marketing organisation - 60,000 members from around the globe -
primary aim:
-provide ability to apply acquired marketing knowledge
on a working environment - only professional marketing organisation to hold a Royal Charter the ultimate status in Marketing once qualified :
…… C H A R T E R E D M A R K E T E R ……
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3 Good Reasons to Study
CIM Professional Qualifications
Become More Connected
• Join the world’s largest association for marketing professionals
• Gain professional insight by meeting industry leaders at CIM events
• Support your studies through discussion forums with tutors and students
Become More Professional
• Qualifications based on marketing in practice, developed with employers
• Qualifications taught by Study Centres audited and approved by CIM
• Careers information to support you as a professional marketer
Become More Informed
• Online marketing resources, case studies and news bites
• Access to the world’s largest marketing information and library service
• Member Magasine with the latest news in Marketing
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Master’s Degrees
in Marketing
Is this You ?
PROFESSIONAL POSTGRADUATE
DIPLOMA IN MARKETING
(DEGREE EQUIVALENT)
I have a Degree in
Marketing of any
University or an MBA
Analysis &
Evaluation
Managing
Marketing
Performance
Diploma in Marketing e.g
University of Mauritius
PROFESSIONAL DIPLOMA
IN MARKETING
I have a first degree in any
other field than Marketing
Marketing
Planning
Marketing
Research &
Information
Diploma in Marketing
e.g Swami Dayanand
Inst. Of Management
Marketing
Communications
Marketing
Management
in Practice
PROFESSIONAL CERTIFICATE
IN MARKETING
I am over 18,
HSC/GCE ‘A’ level or
SC with working experience
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Strategic
Marketing
Decisions
Strategic
Marketing in
Practice
Marketing
Fundamentals
Marketing
Environment
Customer
Communications
Marketing in
Practice
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PROFESSIONAL CERTIFICATE IN MARKETING
WHO IS IT FOR?
If you hold a junior marketing position or you are aspiring to a career in marketing, this
qualification will be invaluable. You will also find it useful if you are moving into a marketing
role from another background.
The Certificate is also a very useful introduction for those working on the peripheries of
marketing in a support role.
WHAT IS COVERED?
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Marketing Fundamentals

Customer Communications

Marketing Environment

Marketing in Practice
BENEFITS TO YOU
* Learn about the whole spectrum of marketing activity at a hands-on level.
* Gain a greater understanding of best practice in marketing.
* Gain a professional qualification to help you in your career progression.
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PROFESSIONAL DIPLOMA IN MARKETING
WHO IS IT FOR?
If you are currently managing the marketing process, or are looking to build on the knowledge gained
at Certificate level with a future management role in mind, you will benefit from the Advanced
Certificate.
Graduates who are relatively new to marketing and need to establish a core understanding of
marketing activities and their applications may also take this qualification.
WHAT IS COVERED?

Marketing Research and Information

Marketing Planning

Marketing Communications

Marketing Management in Practice
BENEFITS TO YOU
* Gain the skills you need at an operational level to maximise on opportunities for your company.
* Understand how to write and implement an effective marketing plan to meet your targets.
* Gain a recognised professional qualification providing opportunities for career progression and
job satisfaction.
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PROFESSIONAL POSTGRADUATE DIPLOMA IN MARKETING
WHO IS IT FOR?
You will already have a significant level of knowledge and experience of marketing. The
subjects covered are central to business success, with an emphasis on the strategic aspects of
marketing management, making the Postgraduate Diploma a benchmark of marketing
competence. The Postgraduate Diploma Graduation ceremony is an official recognition of your
achievements by upgrading your membership and supporting you in your next steps to become
a Chartered Marketer.
WHAT IS COVERED?

Analysis & Evaluation

Strategic Marketing Decisions

Managing Marketing Performance

Strategic Marketing in Practice
BENEFITS TO YOU
* Ensure you have the latest skills and knowledge for effective strategy and planning by
gaining the highest professional qualification available.
* Stay ahead of the competition and at the forefront of current practice.
* Use your high level of competence to enhance your career and gain respect from employers.
* Earn accelerated entry to a number of Masters Programs.
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JOB OPPORTUNITIES
* Marketing Director
* Product Support Assistant
* Marketing Manager / Assistant
* Marketing Consultant / Officer
* Advertising Manager / Assistant
* Commercial Executive
* Sales Manager / Assistant
* Guest Relations Officer
* Public Relations Manager
* Agent
* Marketing Research Manager
* Self-employed
* Direct Marketing Manager
* Call Centre Agent
* New Product Development Manager
* Market Research Officer
* Product Manager
* Customer Service Officer
* Brand Manager
* Marketing Coordinator
* Events Manager
* Communication Consultant / Officer
* Marketing Executive / Assistant
* Sales Administration Executive
* Sales Representative / Executive
* Chef De Produit
* Customer Relationship Manager (CRM)
* Guide and Hotel Representative
* Showroom Supervisor / Coordinator
* Business Development Manager
* Merchandiser
* Marketing Services Assistant
* Sales Coordinator
* IR Administrator
* Field Manager
* Direct Sales Manager
* Business Analyst
* Project Manager
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Training Programmes Available on Demand:

Developing Powerful Brands
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E-Marketing
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Customer Relationship Management / E-CRM
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Knowledge Management
-The Innovative Sustainable Competitive Edge
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Fundamentals of Marketing:
- Marketing for Non-Marketing People
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Effective Communications Skills
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Effective Marketing Strategies:
- Mastering the Five Stages
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Thinking and Creativity Skills for the Marketer
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Training Programmes Available on Demand:

Visioning for Preferred Future
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Know Your Market: Make Better Decisions
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Integrated Marketing Communications
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Internet Marketing and Web-Strategies
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Measuring Marketing Performance
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New Product Development: From Concept to Launch
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Customer-Focus Culture
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Internal Marketing

Business to Business Marketing
- How to Develop a Structured Approach to Business Markets
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
Effective Customer Service

Selling and Sales Management Fundamentals
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TESTIMONIALS
“Professional development, career
progression and support, practical
knowledge and credibility in the market
place are fundamental to any
professional marketer. Membership of
CIM provides this unique opportunity and
houses all these benefits which are
accessible to its members.”
Peter Jackson
UK Sales Director, KPMG
“ CIM has provided me with the
resources, tools and support my
marketing career has needed to
progress, the constant advice and wealth
of knowledge available is always up-todate and useful. My association with CIM
has certainly helped me to gain the
professional success and career
satisfaction I enjoy today. ”
Richard Bradley
Operations Director, CISCO Systems Ltd
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“After completing an MBA, I decided to
study for the CIM Postgraduate Diploma
because I wanted to gain a deeper
understanding of marketing, and in
particular the planning process.”
Richard Gloster
Marketing Services Director,
Hamilton Laird Consulting
“A marketer with professional
qualifications demonstrates a
commitment to achieving the highest
standards in Marketing. ”
Neil Hoare
Marketing Manager, Abbey National
“When recruiting, I would always consider
candidates with a CIM qualification to have a
distinct advantage. I believe it shows a
person has a serious commitment to
enhancing their career. ”
Robin Riddle
Northern UK Sales Manager, The Economist
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TESTIMONIALS
“Since gaining a CIM qualification in
Marketing, I feel that I am now really getting
the recognition I deserve. It is important for
me to gain credibility in my field of expertise,
such as when working with professional
accountants and bankers.”
“Membership has helped focus my
attention more directly on marketing
activities and on what other
organisations are doing in the market
place, along with emerging trends in
marketing techniques.”
Karen Blanchford
HR Officer- Kleintwort Benson Private Bank
Sarah Cameron
Category & Project Manager, ExxonMobil
“The Chartered Institute of marketing is justifiably one of the most highly regarded
and respected industry bodies in the UK. CIM champions the cause of marketing
across the world, providing professionals with extensive support to further their
career and setting the standards by which all marketers should be measured. The
CIM qualifications are quite simply the benchmark for career progression. Indeed,
many leading marketers have at least one CIM qualification under their belt. For
anyone who is serious about marketing, membership of CIM is a pre-requisite to
success.”
Dianne Thompson
CEO, Camelot Group plc , President, The Chartered Institute of Marketing
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Institute of
Marketing & Management
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Director: Mr. Shyam Seebun, FCIM, MBA, MSc
8, Avenue des Capucines
Quatre Bornes, Mauritius
Tel : (230) 465 65 65, 465 0 465
Fax: (230) 465 65 65
Click here to mail us : [email protected]
[email protected]
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Stop
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The 3 A’s for Recognition in Marketing
1. Acquire cutting-edge marketing knowledge.
2. Apply best practice marketing techniques.
3. Achieve Chartered Marketer status.
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