Transcript Document

Blue Ocean Strategy: Use by
Nintendo in the Red Ocean Video
Game Industry
Daniel Fischbach
20 February 2007
Purpose
In my documentary study, I
plan to give the audience a
clear view of the Blue Ocean
strategy form of marketing,
compare it to other forms of
marketing, and discuss how
Nintendo is using it to its
advantage.
Variable Model
History of Nintendo
Context of technology
(Wii/DS)
Nintendo & Marketing
(with comparisons)
Simulation / Changes in the
video game industry
Complexity
Pleasure factor (satisfaction,
intuitiveness)
Future
Simulation – A case study of
Nintendo Wii
 Brief history of Nintendo
 Information about the new Wii console
 The above two will talk about
Nintendo’s new marketing
strategy, as well as compare
it to the strategy they have
used in the past and the
strategy their rivals are using
right now
 Interviews
 Business experts from NJIT School of
Management (face to face)
 Bloggers (email)
 Users (face to face)
Collecting Information
 Interviews (face to face, telephone, email, etc.)
 NJIT electronic library
 HBR article (Business
Search Premiere)
 Web
 Current game news sites,
blogs, etc.
Presentation
 Website
 Text (including interviews)
 Audio of interviews
 Photos
(marketing & enjoyment)
 Flash video
 E3 2006 keynote &
others
Value
 Knowledge
 Marketing techniques
 Nintendo
 Changes in the video
game
Industry
 Gaming as something
simple
Progress?
Please see:
thinkinginpixels.com/nintendo
- OR danielfischbach.com/nintendo