Transcript Definition of the Term “Market”

Introduction to Marketing
Definition of the Term “Market”
• Generally, the term means a
place where items are bought
and sold.
Model Agricultural Core Curriculum: Supplement
University of California, Davis
431.T 1
Introduction to Marketing
Definition of the Term “Marketing”
• All steps and processes in
getting the product from the
producer to the consumer.
Model Agricultural Core Curriculum: Supplement
University of California, Davis
431.T 2
Introduction to Marketing
Factors Involved in the Marketing
Process
•
•
•
•
•
•
•
•
Transportation
Packaging
Pricing
Promoting
Model Agricultural Core Curriculum: Supplement
University of California, Davis
431.T 3
Processing
Storage
Financing
Retailing
Introduction to Marketing
Who Is Involved in the Agricultural
Marketing System?
• Farmers (Producers)
• Consumers
• Agribusiness
– Wholesalers
– Retailers
– Transporters
Model Agricultural Core Curriculum: Supplement
University of California, Davis
431.T 4
Introduction to Marketing
Economic Factors Affecting the
Marketing System
• Supply and Demand
–
–
–
–
Price
Surplus
Shortage
Competition
Model Agricultural Core Curriculum: Supplement
University of California, Davis
- Costs of related goods
- Changes in consumer tastes
- Costs of inputs
431.T 5