Transcript OBEA - SQE
Ministry of Education Business Studies School Board Training Sessions Curriculum Policy Documents Revisions of Curriculum – BMI and BMX -Natalie Gerster, TVDSB -May 2006 The Process Examine board feedback – the good, bad, ugly For new marketing and new-to-marketing teachers Identify overlap and redundancy – reduce number of expectations to allow increased application Consider feedback from businesses/trades/colleges/universities Consider Destinations and Pathways Relate to Student profile – – – – – – Age appropriate Skill level Experience Region Access to resources to support curriculum Hands on learning Change in Course Titles Alphabetic placement in school calendars ‘Marketing’ MARKETING Relevance to today’s secondary student BMI Current Title Introduction to Marketing Revision Title Marketing: Goods, Services, Events Event Marketing Goal to relate to students’ interests Traditionally - product = goods and services Additional focus – events and ideas Event and idea marketing connection with Entrepreneurial Studies BMI Current Revised 5 units 4 strands 15 overall expectations 67 specific expectations 16 overall expectations 59 specific expectations BMI Current Revised Unit 5 – Career Opportunities 2 overall expectations 9 specific expectations Part of Strand: Trends in Marketing 3 specific expectations BMI Current Revised Marketing Fundamentals The Marketing Plan The Marketing Mix Trends in Marketing Marketing Career Opportunities Marketing Fundamentals The Marketing Mix Trends in Marketing The Marketing Plan Revisions to BMI Strand BTA 3O: Revised Literacy Marketing Digital Fundamentals Productivity Software - Marketing concepts Business Communications - Consumers and E-Business competition Information and - Market Research Communication Technology Ethics and Issues - - Revisions: Marketing Fundamentals The Marketing Process Consumers and Competition Marketing Research Not-for-Profit Marketing Global Marketing Revisions to BMI Strand - The Marketing Plan Marketing Plan Process Marketing Plan - - Revisions: The Marketing Mix Products: Goods, Services, and Events Price Place Promotion Note: Marketing Plan Strand moved – not deleted Revisions to BMI Strand - - The Marketing Mix Product Positioning Product Pricing Product Distribution Product Promotion - - - Revisions: Trends in Marketing Information Technology in Marketng Issues, Ethics, and Social Responsibility in Marketing International Markets Career Paths in Marketing Revisions to BMI Strand - - - Trends in Marketing Information Technology in Marketing Issues in Marketing International Marketing and the Global Marketplace Not-for-Profit Marketing - Revisions: The Marketing Plan The Process The Development The Analysis Revisions to BMI Strand - - Marketing Career Opportunities Career Paths in Marketing Employability Skills - - Revision: No separate strand for careers in marketing Included in Marketing Trends strand BMI Current Revision K – 35 expectations I/T - 18 C - 16 A - 13 K – 32 expectations I/T - 10 C - 22 A - 10 BMI – summary of revisions Reduced number of expectations Numerous examples – suggestions Increased use of technology More hands-on activities – communications and applications Direct appeal to clientele Chronological approach Culminating activity – The Marketing Plan BMX Current Title Introduction to Retail and Services Marketing Revision Title Marketing: Retail and Service BMX Current Revisions 5 units 4 strands 16 overall expectations 68 specific expectations 14 overall expectations 51 specific expectations BMX Current Revisions The Marketing Process Elements of Retail and Services Marketing Retail Systems and Operations Career Opportunities in Retail and Service Businesses Marketing Fundamentals Trends in Retail and Service Marketing Retail and Service Operations Marketing for Success in the Retail and Service Sectors Revisions to BMX Strand - - - Today’s Retail Environment Today’s Retail Marketing Environment Retail Marketing Globalization Economic Systems Culminating Activity Competition Personal Portfolio - - Revisions: Marketing Fundamentals The Marketing Mix Consumers Competition The Buying and Selling Processes Revisions to BMX Strand - Retail and Services Marketing is for You Range of Careers Skills Finding the Right Fit Getting Ready for an Interview - - Revisions: Trends in Retail and Service Marketing Information Technology Types of Business Issues, Ethics, and the Environment Global Trends Revisions to BMX Strand - - - The Product Types of Retailers and Product Classification Determining Price Buying, Handling, and Inventory Management Distribution Choosing a Location Personal Portfolio - - Revisions: Retail and Service Operations Inventory Control Methods Merchandise and Service Presentation Human Resources in Retailing and Service Revisions to BMX Strand - Elements of Selling Promoting Retail Sales Personal Selling and Customer Service Visual Display and Store Design Personal Portfolio - Revisions: Marketing for Success in the Retail and Service Sectors Customer Service Personal Selling Career Search Strategies and Employment Opportunities Revisions to BMX Strand - - - Knowing the Consumer Importance of Marketing Research Understanding the Retail Customer What is happening today in the Retail Market Place and where are you going? Personal Portfolio Revisions: - Expectations included in other strands Less repetition/redundancy - BMX Current Revised Revisions K – 42 expectations I/T – 18 C - 12 A - 10 K – 30 expectations I/T - 13 C - 15 A–7 BMX – summary of revisions Reduced number of expectations Less repetition/redundancy Numerous examples – suggestions Increased use of technology More hands-on activities – communications and applications Appeal to “retail savvy” students