Benefits of Supplier Collaboration
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Transcript Benefits of Supplier Collaboration
Benefits of Retailer/Supplier
Collaboration
Operations & Logistics
Reduces purchasing and order management time; less administrative time
needed to create and receive product orders, expedite shipments, and
respond to problems
Improves demand management thus reducing overtime production labor
costs.
Reduces out-of-stocks for both manufacturer and retailer, thereby increasing
sales and add to gross margin. An added benefit: improved customer
service.
Reduces buffer stocks; possible reduction in warehouse facilities.
Improves transportation efficiencies (truckload capacity)
More accurate matching of supply to demand
Benefits of Retailer/Supplier Collaboration
Marketing and Sales
Equips marketing managers with marketing management tools
Reduces the complexity of marketing by providing new insights
Allows you to develop programs that truly serve the needs and wants
of your customers
Improves ROI on Trade and Consumer promotions
Facilitates a shift from “function control” to “enterprise management” of
your marketing strategy (focus on MROI”)
Aids in coordination of advertising, consumer promotion, and
trade promotion activities
Creates a more unified message that can touch both the head
and heart (appeal to both logic and emotion)
Promotion compliance tracking