Transcript B2 Group Presentation Updated

COMPANY OVERVIEW
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
WHO WE ARE
B2 Group guides companies in regards to sales & marketing programs, including
digital marketing, channel development, OEM partnership building and business
development activities. We also have an extensive mobile strategy group; helping
companies in all facets of mobile business integration, including mobile website
development, mobile health, mobile infrastructure build out’s; including guidance
in API integration, application development, and all technical platform integration.
We extensively work with brands & companies to help utilize and structure
strategy’s for penetrating and gaining traction with consumers utilizing digital tools
including the mobile ecosystem and our own platforms in other areas like social
media and SEO.
We can actively guide your firm in everything from constructing new and
innovative marketing programs to assisting with sales and business development
programs to drive new business.
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
DIGITAL MARKETING
Search Engine Optimization
Website Development
Social Media
E-Mail
Mobile & Text Marketing
WAP (Mobile Website) Development
Creative Services & Technology Integrations
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
MARKETING SERVICES
Mobile Marketing
Innovative Reach | Mobile Web Creation | Application Development
> Blended campaigns to reach customers everywhere
Web/Mobile Sites
Engaging Branding | Top Technology | Easy Manageability
> Sites that perform & convert visitors to customers
Search SEO/SEM
Holistic Web Marketing | Organic + Paid + Metrics
> Continually-managed, for traffic and conversion
Social Media
Connect | Convey | Converse With Audiences
> Active dialog that creates a bond and advocacy
E-Mail & Creative Services
Creative | Reach & Response | Lists Provided To Clients
> Massive Reach and Response Campaigns
Technical Services
Proprietary Platforms | Technical Project Integration | iFrame/API’s
> Womb to Tomb Technical Integrations and Delivery
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
Digital Marketing Campaign Strategy
Core Strategy Elements
Campaign Interaction Quest.
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Relevant To Your Customer
Welcome Invitation To Participate
Entertaining
Drives A Specific Action
Integrated Where Appropriate
Connects What Was Previously
Disconnected
Simplicity/Measurable
Design
Implementation
Insight
Management
Technical Delivery
B2 Group uses five core strategy elements; applied to seven campaign
interaction questions to build our clients digital marketing campaigns.
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
A New Marketing Paradigm
Old Way of Marketing
New Way of Marketing
Industrial Marketing
Interactive Digital Marketing (B2 Group)
Supplier
Customer
•Monologue
•One way
•Mass communication
•Static
•No interaction among customers
•Shotgun approach
•Hard to identify customers
•Hard to manage customers
Supplier
Internet
Mobile Web
SMS/Text
SEO/SEM
Mobile Mrkt
Social Media
E-mail
Customers
•Dialogue
•One-to-one marketing
•Real-time
•Dynamic
•Collaborative
•Segmented
•Rich customer interaction
•Rich customer data
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
The B2 Group Marketing Platform
The B2 Group Platform allows you to better target customers with
your product and services and increase revenues by marketing to
them on their mobile phone, computer, or any other device!
B2 Group offers womb to tomb delivery of your campaigns including the
complex setup and provisioning of keywords and short-codes with the
carriers, campaign design, technical delivery, site setup, social media
placements, SEO & SEM placements, and data base management. We
offer the total solution!
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
Technology Services
B2 Group offers extensive services around technology sourcing and
project management. We also offer extensive services around
analytics development for digital marketing platforms, mobile
website development – our team has the ability to build mobile
websites and host these very cost effectively for your company we
also offer cutting edge platforms like geo.to, for local marketing and
advertising.
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Analytics
Technology Consulting
Mobility Platforms
Specialized Platforms for GEO Location
System Integration
Application Development
Website & WAP (Mobile) Site Development
Emerging Technologies Development
Proprietary Platforms (geo.to)
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
®
Our geo link platform, engaging consumers!
… We help Your Customers Reach You
The easiest and fastest way to find, call, visit, and share locations!
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
geo.to Meets the Needs for Fast and Easy, Mobile Social
Media and Location Based Services
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Patented short, permanent and readable
GeoLink™ URLs for including in all digital
media and communications (Tweets, SMS and
email marketing)
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Scannable GeoLink™ QR Codes for including
in print and display ads
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Brandfind® “Find the Closest” GeoSite™
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Special Purpose “Go, Call or Share Now!
GeoSite™ Mobile Website with specials,
custom, real-time information and more
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Real-Time publishing tools, including
coupons, specials, open APIs and analytics
http://geo.to/Farmers
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
Mobile Brandfind® GeoSite
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Auto-locates the end users,
Then lists the closest locations
One touch Calling
One touch directions
Links to GeoSite for each Location
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
GeoSite™ For Each Location
GeoLink™ URLs and QR codes link to each of your locations’ GeoSites that instantly provides realtime, “go, call and share now” and services dedicated to that location.
Landing Page
Directions
More Info.
And More:
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One Touch Sharing
Daily Coupons
Search Nearby
Public Transit
ParkingTips
Merchants also get
easy, aggregated
reporting and
GeoAnalytics™
Leads with One Touch Directions
and calling
Automatically locates user and
provide directions. Keep users on
Merchant’s GeoSite™
Provides robust real-time “Direct
from the Source” information
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
More from Sample Mobile GeoSite™
Daily Specials
Easy yet powerful real-time
Couponing Engine
Easily Share on Social Media
Scan GeoLink QR Code from the
Phone for Instant Sharing
Easy and fast social networking
User can select and modify
customized ‘quick text’ message or
type custom message
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
Typical geo.to Online GeoSite™
Note: Easy Fast
Social Media
Sharing
QR Code
Connects anyone
to this GeoLink
Copies to
Clipboard
Easy Local Search
around
Destination
Fully Interactive
Map and Traffic
Flexibility to add/
delete almost any
additional tabs
• More Info.
• Request a Quote
• What’s Nearby
Satellite, Terrain
and Hybrid Views
Available
You can adjust map to show your
precise location!
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
Using GeoLink URLs and QR Codes
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
Can create Dedicated Favicon for Brandfind GeoSite
Each Location’s GeoSite™
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
Advantages of geo.to v. Other Sites
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
geo.to v. Other Sites (continued)
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
Real-Time Reporting
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
geo.to’s Organic Search Results
geo.to/Rubys Ranking from
geo.to’s unique SEO efforts
Within 1 week geo.to/Rubys was getting great
SEO results on Bing.com
All geo.to Sites are:
Optimized for SEO
Compliant with new Schema.org structure for
Google, Bing and Yahoo
Updated content and information and customer
usage helps SEO
Results from our design, efforts and use will get
better over time
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
Example and geo.to/Ruby’s Case Study
• Ruby’s included geo.to Links and QR
Codes in their email blast for a fairly new
store.
• Included geo.to coupon
• Drove over 3,000 click throughs and
200+ requests for directions
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
FTD & Yellow Pages Media Using geo.to
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
SEO SERVICES
We use organic SEO to build a great presents for your brand and products
on the web. We also provide SEM tactics when the client so desires.
SEO has to be designed or re-designed into your websites (mobile or web)
and SEO practices have to be used daily to drive traffic to those sites.
There are no magic bullets in SEO, just hard work and daily maintenance.
We provide this for you.
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
SEO Programs from B2 Group
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Optimize your website with our SEO services
Drive more traffic to your brand and your specials
Integrate Landing Pages and Offers
We will write articles and mine articles to assist in promoting your
business
 Be easily found by using our technology geo.to
– www.geo.to/frys
– www.geo.to/holidayinn
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
App Splash Page
Sample Splash Page
DTC Splash Page
• Linked back to the Holiday Inn
Home Page as well as the App
Stores noting keywords
•Click on link →
•Consists of RSS feeds from
consumer reviews
•Should consists of a comment
section for real-time feedback
•Incorporate a video – or talking
head – demo
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
Outbound Campaign
Through multiple channels, including our SoCalText site, B2 Group has obtained access to
millions of opt-in mobile numbers. As a client, you have access to send mobile offers
using our database.
• B2 Group Programs contain a minimum database of Opt-In clients to start marketing to. There is a
small premium for additional names, but it is a great way to start. Eventually you will build your own
mobile database.
Once patrons have opted-in to receive future messages, you
can send targeted messages to a client base who is
interested in your restaurant.
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
Become Digital and Viral!
Make it easy to be discovered by increasing the number of locations your restaurant information
and links can be seen (e.g. Facebook, Google+, blogs….etc) and by enabling others to easily
spread the word of mouth about your establishment.
B2 Group can build out, manage, and manage content additions in social media for you!
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
Just a few Social Media objectives:
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Improve internal communication
Change perception
Customer service
Generate leads
Build awareness
Thought leadership
New ideas (crowdsource)
Reach a new audience
Research & market intelligence
• NOT: “because everyone else is”, “we need a
Facebook page”, “it’s cheap”, etc.
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
Target a Niche Audience | Mobile Sites & Campaigns
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
Creative Design – Innovative
Interaction with Clients
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
Multiple Approaches For Social Media
Multiple Managed
Pages – Providing
Specialized & Relevant
Promotions &
Information
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
Customer Touch | Messaging Blogs
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
Integrated Social Media
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
Social Media
It’s a BIG WORLD – We can Help you Navigate it!
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
Harnessing Human Interaction
Where Preparation Meets Opportunity™ www.B2groupconsultants.com
PURCHASES START WITH CONVERSATIONS!
THERE IS STILL
ONE TRUSTED
MEDIUM
LEFT IN THE
WORLD – YOUR
FRIENDS &
FAMILY!
MY FRIENDS – THEIR FRIENDS – AND ALL THOSE WE COLLECTIVELY RESPECT; INCLUDING THIS GUY!
Where Preparation Meets Opportunity™ www.B2groupconsultants.com