Transcript Marketing 160 Principles of Marketing

Marketing 160
Principles of
Marketing
With Duane Weaver
OUTLINE
INTRODUCTIONS and what is marketing?
 COURSE OUTLINE AND TEXT
 CASE STUDIES and GUIDELINES
 CASE TEAMS
 MARKETING PLAN PROJECT
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INTRODUCTIONS - Instructor
Duane Weaver
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B.Comm., M.D.Ed.(honours), IESNA
CEO 2Birds1Stone
Marketing, Business & Computer Applications
Instructor
20+ years management experience (marketing)
Manufacturing, Wholesale and Retail experience
Positions: Board of Directors, CEO, General Manager,
International Sales Manager, Business Development
Manager, Regional Sales Manager, Product Manager,
Market Manager, Service Manager, Parts Manager,
Account Manager, Marketing/Business Consultant,
Instructor
Enjoy sailing, soccer, badminton, cycling, golf
and camping
INTRODUCTIONS - Students
 Get
together in pairs and
share:
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Your name
Your BRAND and two characteristics the brand
has that you also have.
What do you expect from this course?
What do you love or hate about marketing?
Why?
Be prepared to Introduce each other
What is Marketing?
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Take out a piece of paper:
Your name (please print)
 Your Student ID#
 Briefly answer the above question
(in one paragraph or less)
 Hand your paper to the instructor
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COURSE OUTLINE AND TEXT
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Course Outline - See Handout
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Also available on the web at our class
website:
http://web.viu.ca/weaverd/Mark160
TEXT:
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Armstrong, et. al., 2015. Marketing: an
introduction, 5rd Canadian Edition, 2015.
Toronto: Pearson Education Canada, a
division of Pearson Canada Inc.
Overview of Cases and Teams
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This course will include a case-study approach and a
Major Marketing Plan Project. Students will be
asked to form study/case groups of approx. 5-6 within
the second week of classes.
The groups are expected to work on and prepare a
major marketing plan as we proceed through the
course. In addition the study teams will also work on
and present one case assignment. All other teams are
also expected to review and discuss the cases in
preparation for class discussion.
(See http://web.viu.ca/weaverd/Mark160 for team case
and project presentation schedules)
Case Studies and Guidelines
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Case guidelines are available on the class
website.
Case evaluation (see class website for
grading matrix)
Project evaluation (see class website for
grading matrix and guidelines)
All Team members receive the same
grade for the case/project (choose your
team partners wisely) – try to have a
variety of cultures on your team. Team
selection will be a guided process.
GROUP CASE PRESENTATION
and REPORTS
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Group Case presentations are due the class of the
Case Analysis.
NOTE: ALL STUDENTS on the case team will receive the
same grade. Your team members will be your team for
the entire course.
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Late Project reports (without prior arrangement and
for good cause) will be assessed a 10% daily penalty,
up to three calendar days. Case reports handed in
late beyond three days will receive a mark of 0 for
that particular assignment.
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Exams and Presentations are due the date scheduled,
failure to make that commitment results in a 0%
grade (without prior arrangement and for good cause)
Case Sources
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Case Studies are located at the end of
each chapter and accessible on the web
as indicated in your course book.
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You will need your text book when you
are accessing any of the online case
videos.
THANK YOU
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For next week: (read the pink ribbon
assignment and prepare for a
brainstorming session and debate)
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To prepare please:
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Read Chapter 3 on Ethics
Read the downloadable handout
on the class website: “Pink Ribbon…”
Review the related weblink on
the class website