Transcript MBA 532 Marketing Communications Strategy

PMBA 502
Foundations of Marketing
Introductions and Course Overview
with Duane Weaver
OUTLINE
 Introductions
 Course
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Overview:
outline, assignments, site
 TextBooks:
Learning With Cases
 Contemporary Marketing
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 How
To Prepare Cases
Introductions - Instructor
Duane Weaver
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B.Comm., M.D.Ed.(honours), IESNA
CEO 2Birds1Stone
Marketing, Management and Computer Applications Instructor
20+ years management experience (marketing)
Industry experience: High-tech, Artificial Intelligence,
Telecommunications, Computing, Lighting, Automotive,
Fashion, Distance Education, B2B, B2C, E-Commerce, ELearning, Grocery and Floral.
Manufacturing, Wholesale and Retail experience.
Family, small business, and multi-national corporations
Positions: Board of Directors, CEO, General Manager,
International Sales Manager, Business Development Manager,
Regional Sales Manager, Product Manager, Market Manager,
Service Manager, Parts Manager, Acct. Manager,
Marketing/Business Consultant, Instructor, Professor
Enjoy sailing, soccer, badminton, golf and camping
Introductions - Students
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Your name?
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What do you expect to get out of
learning PMBA 502 (Marketing
Communications Strategy)?
What is your personal learning GOAL?
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Provide an example of one company
that in your opinion, uses marketing
effectively. Why?
The
The
The
The
The
Class Website
Text Book
Course Outline
Classes
Evaluations
Course Overview
The Class Website
http://web.viu.ca/weaverd/PMBA502
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NOTE: to contact me – best to use EMAIL
[email protected]
Office hours: 11:30-13:00 Thu.& Fri. and
12:30-13:30 Wed. or by appointment
Office: B250-R448
The Course Outline
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Overview (see class website)
The Classes
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Will take a lecture/seminar format.
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Expected to have:
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read the chapter,
met in your study groups,
and discussed the upcoming discussion
question/case.
You should be prepared to discuss the key
concepts, issues, and provide a sound
analysis of the discussion question/case.
The Evaluations
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There are two evaluated assignments in this
class and one evaluation for case
discussion/analysis:
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Group Case Analysis and Presentation (25%)
Group Project Report (25%)
Final Case Test (50%-must pass to pass course)
The best method to prepare is to meet and
discuss regularly with your study groups, as
well as to conduct research beyond text and
class discussions.
Form Teams of Four
Select Team Name
 Select a Team CEO
(this person will have the team fill in
the team form and return it to the
instructor during class)
 Select a Team Name
 Create a personal “tent card” with
your Team Name and First Name on
the card
 Please sit in your teams during class.
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FOR NEXT CLASS
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For next class:
each team please come prepared with
an example of good marketing and
bad marketing (bring it with you) and
be prepared to explain why you have
judged it this way. E.G.: Print
advertisement, radio ad, you tube ad,
etc..
HOW TO PREPARE CASES
Case Preparation Chart (see p. 36)
 Step One (see p. 34)
 Short Cycle (10 minutes max.)
 Long Cycle (20 minutes plus research
time).
 Let’s work through a case in class and
with your teams as an example.
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PMBA 502
Foundations of Marketing
Thank You!
See you next class