Transcript Presentation

SOCIAL MEDIA IN
EMERGENCY
SITUATIONS
This too can be prepared for
Pascale Paulin,
Communications Specialist
Bachelor’s Degree in information/communication
technology
Social Media Certificate
Communications Consultant for

Radio-Canada,

Assumption Life

City of Dieppe
Project Manager:

AFMNB

School of Public Service
Instructor in change management
Instructor in communications
Owner of Forté Communication
What we have just lived through…
#PRAYFORMONCTON
#MONCTONSHOOTING
#MONCTONSTRONG
COMMUNICATION IN AN EMERGENCY
SITUATION
6 important principles:
 Simple
 Timely manner
 Precise
 Repeated
 Credible
 Consistent
AND SOCIAL MEDIA?
What they are known for:
 Rapidity
 Precision (if well done)
 Wide propagation
 Repetition (due to sharing)
 Accessible
1ST STEP: BEING THERE!
2ND STEP: BEING PRESENT
Regular presence
+
Interesting content
=
Increased visibility
3RD STEP: INCLUDE IN YOUR PLAN
Perfect recipe: Social AND Traditional Media
 Add on to your current plan to include social media.
 Training for people able to pass on the messages
through social media.
 The understanding by the authorities - social media
governance.
4TH STEP: ENGAGE YOUR CITIZENS
 They have to know
that you are using
social media to discuss
emergency situations:
 Regular advice
 Reminders that the info
will be available
 Links to the Web
YOUR CLICK-WORD : #IMPORTANT
Allows your various audiences to follow you
and have a common place where they can find
information quickly or ask for help.
Facilitates monitoring.
Must be the same for all agencies and
organizations working with you during the crisis
situation.
DURING THE CRISIS
Clear instructions
Consistent information
Fact rectification
Relaying messages
Answers to questions
asked
#RCMPNB
QUESTIONS?