Transcript inside store

WHAT WILL YOU
LEARN IN BUSINESS
MANAGEMENT?
SKILLS YOU WILL DEVELOP
 Characteristics of Business
 Examining Economic Factors Affecting Business
 Identifying the Scope of Management
 Conducting Financial Activities
 Conducting Marketing Activities
 Conducting Business Operations
 Administering Human Resources Functions
 Developing Communication Skills for Business
 Enhancing Career Exploration and Employability Skills
WINDOW DISPLAYS
Conducting Marketing
Activities
OBJECTIVES
Explain the role of marketing in the economy.
Explain marketing concepts and the elements of
the marketing mix.
Explain the four stages of the product life cycle
Create a Window Display to Market Business
and IT Classes at LCHS.
WHAT IS THE ROLE OF
MARKETING IN THE
ECONOMY?
VOCABULARY
WHAT IS
Buying
Selling
Research and
information gathering
Transporting
Risk taking
Storing
Advertising
financing
Grading and valuing
WHAT ARE THE ELEMENTS
OF THE MARKETING MIX?
Product
Price
Place
Promotion
People
http://www.mindto
ols.com/pages/article
/newSTR_94.htm
WHAT ARE MARKETING
CONCEPTS?
Market Differentiation
Product Planning
Price Planning
Promotional Planning
Distribution planning
Product/Service Creation
WHAT ARE THE FOUR
STAGES OF THE
PRODUCT LIFE CYCLE?
FOUR STAGES OF THE
PRODUCT LIFE CYCLE
Introduction
Growth
Maturity
Decline
VOCABULARY
Visual Merchandising: It encompasses all of
the physical elements that merchandisers use to
project an image to customers/clients.
Store Front: This includes the store’s name,
logo, banners, windows, and the exterior design.
WHAT IS THE PURPOSE
OF WINDOW DISPLAY S
OR
VISUAL
MERCHANDISING?
DISPLAY S
Displays are intended to:
•
•
•
•
•
•
•
Stimulate product interest
Provide information
Suggest merchandise coordination
Generate traffic flow
Remind customers of planned purchases
Create additional sales of impulse items
Enhance the store’s visual image
WHICH WINDOW
DISPLAYS DO YOU
LIKE AND WHY?
WINDOW DISPLAY S
https://www.google.com/search?q=What+is
+the+purpose+of+a+visual+window+display&
tbm=isch&tbo=u&source=univ&sa=X&ei=DA
TnUuimBIjPsASHpIGICg&ved=0CGYQsAQ&
biw=1440&bih=743
WHAT ARE
EXAMPLES OF
“BAD”
WINDOW
DISPLAYS/WHY?
WHAT ARE
EXAMPLES OF
WINDOW DISPLAYS
THAT WOULD
ATTRACT HIGH
SCHOOL
STUDENTS/WHY?
STORE FRONT DESIGN
Storefronts must:
• Clearly identify the name and general nature
of the display
• Give some hint as to the merchandise inside
• In many cases includes store windows – an
advertising medium for the store – window
displays should be changed often, be
fun/exciting, and reflect merchandise offered
inside
YOUR FIRST TASK:
CREATE A WINDOW DISPLAY
Window outside of the library
Promote Business and IT classes
February is CTE Month
Create your design in PowerPoint
WINDOW DISPLAY RUBRIC
VOCABULARY
Attention
Colors
Image
Setting
Props
Direction
Shape
Proportion
Lighting
Balance
BRAINSTORMING
 What Business and IT classes are offered at
LCHS?
 What are the values in taking these classes?
 What is your color scheme?
 What items will you use to promote the classes
and create interest?
QUESTIONS?