Transcript Why Zero Waste? - Earth Resource Foundation

Why Zero Waste?
Stephanie Barger
Founder and Executive Director
Earth Resource Foundation
Why Zero Waste?
•
•
•
•
The environment
Economic & legal
Business’s internal benefits
Social trends
The Environment
Economic & Legal
Wasteberg
Municipal
Waste is the
tip of the
“Wasteberg”
Upstream
Manufacturing
Waste is 71
times greater
Source: Kevin Drew, San
Francisco
The Zero Waste Economy
Designing a Full-Cycle system – Upstream and Downstream
Expand City Outreach & Technical
Assistance and Lead by Example
Provide Incentives Before Ban or
Mandate
Eliminate Waste by
Designing Out of
Products and
Processes
Jobs from
Design &
Discards
Foster
Sustainable
and Green
Businesses
Resource Recovery
Park
Producer
Responsibility
Retailers Take Back
Difficult to Recycle
Materials
Empowered
Consumer
Legislative Mandates
Legislative Mandates
• AB 939 (need names of bills or man
component)
• AB32
• Mandatory Recycling
Business Internal
Benefits
Zero Waste saves
money
• Toyota
- $1 million recycling
- $13 million from switch to reusable
containers
Zero Waste saves
money
• Albertson’s (261 SoCal locations)
- $965K in 12 months from OCC
recycling alone
Zero Waste saves
money
• Ricoh (Orange County only)
- $2 million first year of reaching 90% $4 million in 4th year
Social Trends
Consumer Intentions
Activism intentions over the next 12 months
40%
40%
Write letters, email or phone government
officials to urge them to take action to
reduce global warming
Buy the products of companions that are
taking steps to reduce global warming
13%
Punish companies that are opposing
steps to reduce global warming by NOT
buying their products
“Climate Change in the American Mind” Study –
2008. Yale Project on Climate Change and the
George Mason Center for Climate Change
Communication
More frequently than now
Social trends toward
Zero Waste
• Municipalities are moving to Zero Waste
- To date, 35 cities have adopted Zero
Waste Policies
• Employee Recruitment
- ????????????????
Why Zero Waste
Certification?
Why Zero Waste
Certification?
•
•
•
•
Credible point of differentiation
Establish Best Practices
Setting the Highest Bar for Zero Waste
No reinventing the wheel
Recognized
Eco-Labels
• Examples of inappropriate use of Zero
Waste term
• Protecting the Brand
• Highest and best use
• Waste to energy
Why Earth Resource
Foundation?
To create a solid
foundation that advances
the integrity and
credibility of Zero Waste
The Plan
• Develop a new Zero Waste Certification
nonprofit
Develop a new Zero Waste
Certification nonprofit
• Certify businesses as Zero Waste
• Conference continuation
• Professional Accreditation
The Plan
• Develop a new Zero Waste Certification
nonprofit
• Follow US Green Building Council Model
Building Council Model
• Proven model
- Membership (Corporate & Individual)
- Certified Professionals
- Certified Buildings/Businesses
- Conferences
The Plan
• Develop a new Zero Waste Certification
nonprofit
• Follow US Green Building Council Model
• Become the Zero Waste standard
Become the Zero
Waste standard
• Zero Waste International Alliance
• 10 Zero Waste Business Principles
The Plan
• Develop a new Zero Waste Certification
nonprofit
• Follow US Green Building Council Model
• Become the Zero Waste standard
• Build an exceptional Advisory Board
Build an exceptional
Advisory Board
• Zero Waste Industry Leaders
Strengths
•
•
•
•
Organizational Partners/Collaborators
Proven track record
A leader in setting innovative policies
A century of experience
Opportunities
• No break out standard
• Tap into an existing demand
• Huge market potential
Huge Market Potential
Medium sized firms in the US
NO. OF EMPLOYEES
FIRMS
ESTABLISHMENTS
20 – 99 employees
526,355
692,677
100 – 499 employees
86,538
330,447
October 1, 2008 U.S. Chamber of Commerce
Huge Market Potential
71%
of firms want to improve brand strength and goodwill
through Environmental Sustainability
Source: 2008 study conducted for the U.S. Chamber of Commerce by Deloitte and The Cambridge Group
Plan Details
• Milestones
• Revenue projections/Streams
• ROI
Milestones
Month 0: Program Development Begins
Month 6: Begin Business Certification
Launch Membership Program
Year 1: Secure additional funding from Industry Partners
00 Corporate Members – 00 Individual Member
Year 2: Begin Professional Accreditation
00 Corporate Members – 00 Individual Member
Year 3: Begin Conferences
00 Corporate Members – 00 Individual Member
Revenue Projections
YEAR
CERTIFICATION
ACCREDITATION
CONFERENCE
TOTAL
1
$100,000
$0
$0
$100,000
2
$200,000
$100,000
$0
$300,000
3
$300,000
$300,000
$250,000
$850,000
ROI
• ??????
Meeting Schedule
Nov. 00, 2010
Kickoff Scope and Parameters
Jan. 00, 2011
Industry Specifications
Feb. 00. 2011
Development of Program
Mar. 00, 2011
Program Branding
Apr. 00, 2011
Final Review
May. 00, 2011
Launch
Next Steps