Transcript Bioregional Economic Alternatives in the Finger Lakes

Media Constructions
of Sustainability
in the Finger Lakes
PowerPoint Presentation: Lesson 21
Bioregional Economy
Sample Presentation: Bioregional Economic
Alternatives in the Finger Lakes
COOKING OILS: “They make that here?”
Who made this and for
what purpose?
Yes, they make cooking oil in
the Finger Lakes. This brand is
made from sunflowers by
Cayuga Pure Organics.
What are the messages about the product in
in these three photos?
According to their website,
Stony Brook WholeHearted
Foods makes its oil with
“squash seeds locally grown
right here in upstate NY, in
the next county over from
our production kitchen.”
What is the corporate
mission of this producer?
This company makes oil
from grapes grown on a
former army depot.
Finger Lakes Grape Seed Oil is
owned by Seneca BioEnergy.
How might similar products have been advertised
one hundred years ago?
Culinary oil production is a new development in Finger Lakes agriculture.
Introduced 2008
Introduced 2009
Introduced 2010
Sustainable economic development requires:
• Developing products useful to communities during climate
change and peak oil
• Using locally produced materials
• Land use that will not degrade soil and water
• Production means that can employ significant numbers of
local workers
 Developing products useful to communities during climate
change and peak oil
Reuse vegetable oil
for cooking and
heating purposes
 Using locally produced materials
Cayuga Pure Organics, Stony Brook Wholehearted Foods
and Seneca BioEnergy demonstrate that cooking oil can be
made from locally grown sunflower, squash and grapes.
 Land use that will not degrade soil and water
Sunflowers Land, Andrea Andrade
Sunflowers, grapes and squash as well as other oil-making plants can be
grown by farming methods that preserve soil and water resources
 Production means that can employ significant numbers of
local workers
Manual Cooking Oil Press
Planting, tending, harvesting and pressing are all skills that can be shared and
developed among the local workforce
Cooking oil production can be part of sustainable economic
development in the Finger Lakes
Usefu
l
Squash, Faith Te
Local
Cooking Oil
Production
Employs
Four Cut Sunflowers, Vincent van Gogh
Conserves
Stony Brook’s WholeHeartedFoods Web page shows that the mainstream press
treats sustainable cooking oil production as a story for the food section rather
than the front page or science section. Why?
Works Cited
SLIDE 1
“Finger Lakes Wine Country Announces the Launch of New Travel Magazine; Finger Lakes Wine Country Travel Magazine to
be Released in March 2011.” PRWeb.com. Vocus, Inc., 12 Aug. 2010. Web. 19 March 2012.
SLIDE 2
Urban Food Guy [Mark Own Self]. “Local Organic Sunflower Oil.” UrbanFoodGuy. N.p., 11 May 2011. Web. 19 March 2012.
SLIDE 3
“About Us.” Stony Brook WholeHeartedFoods.com. Stony Brook WholeHeartedFoods, n.d. Web. 12 March 2012.
SLIDE 4
“Home.” Finger Lakes Grape Seed Oil. Seneca BioEnergy, LLC., n.d. Web. 12 March 2012.
SLIDE 5
Baskerville-Burrows, Jennifer. “Emilee’s Tour of the Tech Farm part 2.” Cookin’ in the ‘Cuse. N.p., 27 June 2011. Web. 12
March 2012.
“Butternut Squash Seed Oil.” Alibaba.com. Alibaba.com, 2012. Web. 19 March 2012.
Urban Food Guy [Mark Own Self]. “Local Organic Sunflower Oil.” UrbanFoodGuy. N.p., 11 May 2011. Web. 19 March 2012.
Works Cited
SLIDE 7
“Combined Heat and Power.” Green My Fleet. Green My Fleet, 2012. Web. 19 March 2012.
SLIDE 8
Cable, Courtney. A Life Sustained. N.p., n.d. Web. 12 March 2012.
SLIDE 9
Deinha1974 [Andrea Andrade]. “Sunflowers Land.” deviantART. deviantART., 2012. Web. 19 March 2012.
SLIDE 10
“Cooking Oil Press.” KickStart. KickStart, n.d. Web. 19 March 2012.
SLIDE 11
Te, Faith. “Squash.” Daily Paintings. Artistic Realism Fine Art, 27 Dec. 2009. Web. 19 March 2012.
van Gogh, Vincent. Four Cut Sunflowers. 1887. Kroller-Muller Museum, Otterlo, The Netherlands. Van Gogh Gallery. Web. 19 March
2012.
SLIDE 12
“In the Press.” Stony Brook WholeHeartedFoods.com. Stony Brook WholeHeartedFoods, n.d. Web. 19 March 2012.
What natural resources enterprise in the Finger Lakes will you
pick for your presentation?

Value-added agricultural products
(wine, cheese, jam, salsa, pesto, yogurt)

Extended season cropping using high tunnels
(raspberries, tomatoes, peppers, cucumbers)

Small farming production for local food restaurants,
farmers’ markets & CSAs

Agri-tourism
(winery bed and breakfasts, corn mazes, you-picks,
cider making, farmers’ markets)

Forest Products
(mushrooms, walnuts, blueberries, medicinal herbs)

Others?