Transcript The Billion Tree Campaign

Environment for Development
United Nations Environment Programme
Commit to action!
Join the Billion Tree Campaign
United Nations Environment Programme
Plant for the Planet: The Billion Tree Campaign
The Billion Tree Campaign was launched on
8 November 2006 during the Climate Change
Conference, but effectively began on 1 January
2007 for an initial period of one year
Pledged trees: 303,641,385
(as of 16 February 2007)
United Nations Environment Programme
Plant for the Planet: The Billion Tree Campaign
Recent pledges
Civil society
Governments
Cameroon – 45 million trees
National Council of Women in Kenya – 2 million trees
Myanmar – 20 million trees
Care for the Environment Uganda – 200,000 trees
Venezuela – 20 million trees
WWF/Adena – 50,000 trees
Haiti – 1 million trees
Anadolu Kartallari Spor Kalubu – 1,000 trees
Private sector
Fundación Santiago Rey Fernández-Latorre – 9,000 trees
Biocalidad S.L. – 2,500 trees
Tambopaxi – 1,500 trees
Acorn Training and Consulting – 1,000 trees
United Nations Environment Programme
Plant for the Planet: The Billion Tree Campaign
“The symbolism – and the substantive
significance – of planting a tree has
universal power in every culture and
every society on Earth, and it is a way
for individual men, women and children
to participate in creating solutions for
the environmental crisis” .
Al Gore, Earth in the Balance
United Nations Environment Programme
Plant for the Planet: The Billion Tree Campaign
Trees absorb pollution
Trees protect water catchments
Trees reduce soil erosion
Trees produce life-giving oxygen
Trees mitigate climate change
Trees help to cool cities
Trees are culturally important
Trees provide habitat for wildlife
Trees are a legacy for future generations
United Nations Environment Programme
Plant for the Planet: The Billion Tree Campaign
The Campaign aims to:
• Build on existing programmes
• Foster partnerships
United Nations Environment Programme
Plant for the Planet: The Billion Tree Campaign
Target groups:
Individuals
Children and youth
Schools
Civil society and NGOs
Farmers
Community groups
Private sector
Local and national governments
United Nations Environment Programme
Plant for the Planet: The Billion Tree Campaign
Each pledge can be anything from a single tree
to 10 million trees or more
3-stage process:
PLEDGE, PLANT, CONFIRM
Participants receive a certificate
United Nations Environment Programme
Plant for the Planet: The Billion Tree Campaign
The campaign
encourages the
planting of indigenous
trees that are
appropriate to the local
environment
Advice on tree planting
is available via the
website
United Nations Environment Programme
Plant for the Planet: The Billion Tree Campaign
Patron: Wangari Maathai
When we are planting trees sometimes
people will say to me, "I don't want to plant
this tree, because it will not grow fast
enough". I have to keep reminding them
that the trees they are cutting today were
not planted by them, but by those who
came before. So they must plant the trees
that will benefit communities in the future. I
remind them that like a seedling, with sun,
good soil, and abundant rain, the roots of
our future will bury themselves in the
ground and a canopy of hope will reach into
the sky.”
Wangari Maathai
Unbowed: One Woman’s Story
United Nations Environment Programme
Plant for the Planet: The Billion Tree Campaign
Co-patron: His Serene Highness Albert II
Sovereign Prince of Monaco
“I believe in the symbolic strength of the
Plant for the Planet Billion Tree Campaign
and I sincerely hope it will meet our
expectations, far beyond the welfare linked
to replanting trees, to benefit future
generations.”
United Nations Environment Programme
Plant for the Planet: The Billion Tree Campaign
The anchor of the Campaign is the website
www.unep.org/billiontreecampaign
United Nations Environment Programme
Plant for the Planet: The Billion Tree Campaign
Other information materials include:
Information kits
Press releases
Photo resources
Statements
Short animation
Downloadable logos
United Nations Environment Programme
Plant for the Planet: The Billion Tree Campaign
Partnership possibilities for the private sector
Launch of tree planting campaign throughout corporate
network (UNEP will grant use of own logo and campaign logo)
International advertising roll-out for the campaign in
partnership with UNEP
Introduction of Billion Tree Campaign “teaser” on corporate
products
Placement of corporate press releases and announcements
related to the Campaign on the UNEP website
United Nations Environment Programme
Plant for the Planet: The Billion Tree Campaign
The race is on
The challenge:
to PLANT,
CARE for
and RAISE
1 billion trees
in 2007
United Nations Environment Programme
Plant for the Planet: The Billion Tree Campaign
The Billion Tree Campaign
We need YOUR involvement
United Nations Environment Programme
Plant for the Planet: The Billion Tree Campaign