Transcript Slide 1

The Journey to Restore The Everglades:
Environmental Politics and Policy
Bob Turner
April 22, 2007
http://www.youtube.com/watch?v=IeFZx3n
D8GY
Administrative Details
• May 6 Paper #3 Policy Reform Proposal
• May 11, Final Exam 1:30-4:30
– 1 page study sheet permitted
• May 4 Wednesday,
Academic Festival: ES Capstone
Presentations 9-12:15 EXTRA CREDIT
Rebuilding the Grassroots
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List enhancement projects
Email Action Alert Systems
Scorecard.org
Future Activists
– LCV Education Fund
– Environmental Leadership Institute
Audience Driven Communications
• Focus group/media test to identify
messages that work
• Emphasis on images/anecdotes not
science/policy
• Market segmentation
• Omni-directional lobbying
• Blue Men Group http://www.youtube.com/watch?v=dsGWpQxMx0k
• •Train-http://www.youtube.com/watch?v=s_LBXWMCAM
• Tick
http://www.youtube.com/watch?v=QU7BO35n47I&featur
e=related
• Human Lifehttp://www.youtube.com/watch?v=nMNu68gsAPA&featur
e=related
• •59thStreet Bridge http://www.youtube.com/watch?v=AA0nza5WL_s&featur
e=user
• Evangelicals and Climate
• http://www.youtube.com/watch?v=IeFZx3nD8GY
"What Has Five Sides and Is
Turning Green?"
• “Assessments conducted by the
intelligence community indicate that
climate change could have significant
geopolitical impacts around the world,
contributing to poverty, environmental
degradation, and the further weakening of
fragile governments. Climate change will
contribute to food and water scarcity, will
increase the spread of disease and may
spur or exacerbate mass migration.”
Pentagon, Quadrennial Defense Review
2010
Play Partisan Politics
• Nader and the Green Party 2000
– Florida, Nader received 97,421 votes,
– George W. Bush defeated Al Gore by 537
votes.
• Environmental Movement is part of the
Democratic Party
– Targeting of congressional races
– Independent expenditures
– Campaigning
LCV
Limits
• Political culture
• Agenda is contested
• Corporations have more cash