Transcript a2-media-lesson-2

G324 – Advanced Media Portfolio
Overview of the Coursework
Planning
Objectives
To understand the requirements of the
coursework unit G324
 To explore some examples of pupil’s
work and identify strong features
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Production Briefs
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Music Promotion – for a new
album:
 A music video (V)
 A website homepage (W)
 A cover (P)
 A magazine advertisement (P)
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Film Promotion - for a new film:
 A teaser trailer (V)
 A website homepage (W)
 A film magazine front cover (P)
 A poster (P)
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Short Film:
 The short film in its entirity (V)
 A film magazine review (P)
 A poster for the film (P)
 A radio trailer(A)
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TV documentary:
 An extract from a
documentary (V)
 A radio trailer (A)
 A double-page spread from a
listings magazine (P)
 A newspaper advertisement (P)
Media Coursework
The board are looking for you to:
 Plan and construct media products using appropriate
technical and creative skills (AO3)
 Apply knowledge and understanding in evaluating
your own work, showing how meanings and
responses are created (AO2)
 Undertake, apply and present appropriate research
(AO4).
G325 Exam - Link
 You will also need to reflect on your work and
analyse it in detail in Section A of the G325 exam.
 Your blog is for the evaluation but also your revision
and work towards this section of the exam.
Remember
All material for all tasks is to be
produced by you with the exception of
non-original sound or image material
used in a LIMITED way in video/radio
work
 An example of limited use of video and
audio would be using a video extract of
an explosion and a sound of an
explosion.
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Remember
For music video, permission should be sought from
the artist for the use of the audio track.
 All music choices will need to be approved by LP and
DB
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Copyright free options available for Music Video:
Approach local bands and get permission to use their
material
Approach unsigned bands on ‘My Space’ etc. and get
permission to use their material.
Collaborate with music department/students in your
centre on the project
Create your own music or sound track
See LP or DB for more suggestions
Task
Look at these examples of coursework
and their planning
 Make notes on elements that you would
like to use in your own work

Examples of Moving Image Work
Film Trailer:
https://www.youtube.com/watch?v=2iK9uSw
mraM
 Music Video:
http://www.youtube.com/watch?v=mBZ5yxi
Hl-s&feature=related
 Example of blog and film:
http://xavsindena2.blogspot.co.uk
 Examples of blog and music video:
http://nesreena2musicvideo.blogspot.co.uk
http://amirajohnson.blogspot.co.uk
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The Marks
Research and Planning – 20 marks
 Construction Main – 40 marks
 Construction Ancillary – 10 marks each
 Evaluation – 20 marks
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Total = 100 marks
Pre-Production Phase
1. Forms & Conventions

Genre conventions
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3-5 in-depth similar text analysis
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Conclusions drawn
2. Target Audience Research
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Minimum of 10 questionnaires with analysis & conclusions drawn.
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Target audience research and audience theory
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Contemporary media landscape
Worth 20% of your
marks.
Your blog will be
the main evidence
of this phase, as
well as your class
work next year
3. Subject Matter Research

Research into the artist, genre etc. with conclusions drawn.
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Research into ideas / mise-en-scene, shooting & editing styles, fonts etc. you will be using.
4. Representation issues
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Research into Ideology, Representation, Star Image & Power & Conclusions drawn using
Goodwin’s Analysis
5. Institutional Context & Professional Practice
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Indie / major record label interests, professional job roles, film company
Research and Planning Level 4
Media Coursework Timeline
June-Sept
 Research and planning
 Detailed pre-production work
Sept-Dec
 Shooting and editing main
 Finish main piece
 Finalising planning for print/web pieces
Dec-Feb
 Print and web pieces produced
 Finish ancillary pieces
Feb-March
 Feedback on products
 Evaluation
= 10 months
= 40 weeks
= 280 days
There will be a
series of interim
deadlines
throughout this
time.
Profiling your target audience
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You need to understand the demographic or audience
profile for your films, etc. so you can focus your adverting
efficiently for your target audience. Who might consume
your product:
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age
sex
income level
education
tastes in film genres
tastes in music
class
considering technological convergence, the platform they would
most likely watch your film
 where in the media, including WEB 2.0, they might find out about
your film. This would include social networking sites, like Face
Book, etc
Primary and Secondary Research
Primary Research
 Distribute a questionnaire to a specific target audience.
 Use a variety of open and closed questions.
 Use a focus group to discuss ideas and give feedback at
different stages.
 Analyze your findings to identify what should be included
in your final products
Secondary Research
 Analyze a variety of related media texts.
 Use a variety of sources i.e. websites, journals, media
products.
 Cite research sources accurately i.e. name and date of
websites accessed, name and publication year date of
journals used.
The Best Candidates:
Had a broad range of research and identified target audiences early
on in the project.
 Planning of the final product and ancillary tasks was also best when
a broad range of appropriate planning methods had been used
such as call sheets, story boards, scripts, animatics, shot lists etc.
Other vital planning elements included risk assessments; letters
requesting permission for the use of music tracks; ‘contact sheets’
of images and subsequent drafts showing the development of the
use of some of those images into print-based work.
 Blogs, when updated regularly and creatively used, tended to gain
the higher levels.
 All sorts of methods for evidencing were employed, links to
YouTube, Flickr, Vimeo, embedded PPT movies, or using other web
2.0 like Issuu, Prezzi and Slideshare to show PowerPoints. Most of
the artefacts were also embedded in the Candidates’ blogs.
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Group Task
Your starting point is the mark scheme.
 You are going to produce a detailed mind
map identifying what information and skills
you will need to achieve a Level 4:
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What skills do you require?
What can you build on from last year?
What equipment might you need?
What permissions should you request?
What are the possible media theories relating to
the brief?
 Who are the potential audience?
Possible Areas to Cover
Technical
Theories
Audience
Mark
Scheme
Project
Management
Textual
Analysis
Institution