Transcript Evaluation of Digital Technology

Theoretical EvaluationQuestion 1 A
Evaluation of Digital
Technology
What is digital technology?
• Digital technology enables immense amounts of
information to be compressed on small storage devices
that can be easily preserved and transported.
• Digitization also quickens data transmission speeds.
• Digitized information is recorded in binary code of
combinations of the digits 0 and 1, also called bits, which
represent words and images.
• What has digital technology enabled us to do?
• Digital technology has transformed how people
communicate, learn, and work.
• It has also transformed the way media can be
researched, created, distributed and viewed
Remember AS music industry…….
• During the music industry topic many key
terms and theories were discussed with
regards to digital technology…lets have a
quick test!
Digital tech test
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What is meant by “Convergence”?
What is meant by ‘digital zeitgeist’?
What is a technophile and a technophobe?
What is meant by proliferation?
What does compression technology mean?
What does ‘means of production’ mean?
What is web 2.0?
What does ‘user generated content’ mean?
Forms of digital technology?
• What are the various forms of digital technology?
• Hardware: equipment such as cameras, DV
cameras, mobile phones and of course
computers.
• Software: photo manipulation, design, editing,
desk top publishing, presentational….
• Web 2.0: search engines, user generated sites,
social media sites, fan sites, institutional sites,
review sites, email….
Your digital tech.
• Brainstorm and make notes in your
booklets: All the digital technology you
have used during AS and A2 Media
Studies. Split it into 3 sections:
• Pre-production research and planning
• Production/construction.
• Post-production and evaluation.
Non- digital media
• It’s easy to assume that in 2011 all research,
construction and post-production work is
produced solely with digital technology.
• However what non-digital technology did you use
during AS and A2?
• Physical copies of magazines.
• Film and film trailers on TV/cinema/DVD?
• Pencil sketching and storyboarding.
• Any others?
Your digital tech skills
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How technically skilled were you before you
began the course?
Rate yourself out of 10.
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Remember what we said about creativity and
technical proficiency?
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Have you picked up skills from other subjects?
If so what?
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Make notes in booklets.
Skills development
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How were the skills learnt at AS useful in
A2?
Consider:
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Ability to use software.
Ability to use hardware.
Improvements in using web 2.0
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Are you a technophile of technophobe?
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Make notes in booklet.
Professionalism on a budget?
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How does your use of digital technology compare to
production of real media texts?
As 16-19 year olds you are not expected to be able to
replicate what professional media institutions can do…or
has it?
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Marx’s idea of the means of production being used by
the dominant ideology to keep the masses oppressed is
increasingly becoming a redundant theory. Why?
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Because cheap, efficient technology is accessible to
most of us.
Therefore we are able to produce some work that could
pass for professional, particularly print work.
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However do we think this is the same case for the A2
trailers?
The haves and have not's
• One aspect of digital technology you might need to
discuss and evaluate –without moaning – is the quality of
technology you used.
• Versions of software.
• Quality of cameras (pixel ratios, SLR or compact, HD
etc).
• Web 2.0Make notes on question 5 and 6.
How has your use of digital hardware technology
developed between AS and A2 Media?