Transcript 10 minute micro-teach - TrystProductions.org.uk

10 minute micro-teach
“An introduction to the key social and cultural issues which have
impacted upon the media industries and media products”
(followed by Q & A)
22/10/07
Richard Salmon
Approach
The approach to this topic is generic with a only very brief focus upon;
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Media (Interactive & Film and Television)
Music (Production & Technology)
Art & Design (Culture and convergence)
Performing arts (Dance, Drama, Music & TV)
More detailed important information is contained in the printed notes supplied at the
end of this presentation, please read them.
22/10/07
Richard Salmon
The Aim
1.
is to impart an understanding and list of some of the key social and cultural
issues that influence media products
2.
and to provide notes on some of the social and cultural issues that have
impacted media products in both ‘historical and contemporary’ times
~ thus providing an overview and starting point for further investigation and
research.
22/10/07
Richard Salmon
Outcomes
Student will;
1.
be able to identify some of the key social and cultural issues which have
impacted upon the media industries and media products
2.
be able to reference examples of historical events in a ‘local or international’
context which have impacted upon the media industries and media products
22/10/07
Richard Salmon
Dictionary Definitions
Cultural ~ (adjective of Culture) ~ (descriptive of the Noun)
EG; Cultural Revolution - a political upheaval in China (1966-8) in support of the
theories of Mao Tse-tung
Culture (Noun)
1.
the appreciation and understanding of literature, arts, music etc
2.
the customs and civilization of a particular people group; West Indian Culture
Definitions taken from;
New Oxford Dictionary, Oxford University Press ISBN 0-19-280012-4
22/10/07
Richard Salmon
Dictionary Definitions
Social (adjective of Society)
1.
living in an organized community, not solitary.
2.
of society or its organization; of the relationships of people living in an
organized community; social problems.
Issue (Noun)
1.
a result,an outcome
2.
the point in question, an important topic for discussion; what are the real
issues?
Definitions taken from;
New Oxford Dictionary, Oxford University Press ISBN 0-19-280012-4
22/10/07
Richard Salmon
To achieve the aim
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It is important to separate media product content from the medium in
which it is being presented.
For example;
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The genre of the music, dance and drama presented in a short contemporary
media production on a digital television channel may have social and cultural
influences that span hundreds or even thousands of years of history ~ whereas
the medium in which the content is being presented has only been in existence
in very recent times
22/10/07
Richard Salmon
History
Art, Design, Dance and Music have been around for a very long time indeed. The
origins of Drama for entertainment purposes is less easy to place historically.
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The Ancient Egyptians
Greeks
Romans
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Richard Salmon
History
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The rise of Christianity
Medieval European Culture
Renaissance
Industrial Revolution
The harnessing of electricity
The reduction in size and cost of electronics and subsequent digital revolution
22/10/07
Richard Salmon
Key Social and Cultural issues
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History
Demographics
Wars
Industry
Travel & Communication
Technological Development
Governments and their directives
Market forces ‘peoples wants and needs’
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Richard Salmon
Observations
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Music Production & Technology, Art & Design, Performing Arts, Dance, Drama,
Film & Television and more recently Interactive Multimedia are all deeply
interrelated disciplines, market places, industries and subject areas
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History and ancient societies and cultures contribution and influence on modern
culture and society, demographics, wars, industry, technological development,
government decisions & directives, market forces ‘peoples wants and needs’ are
similarly deeply interrelated and all have had social and cultural impact upon the
media industries and products produced by them.
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Richard Salmon
A Cultural Revolution
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The digital revolution has provided opportunities to mix and match cultural
information in art in ways that were previously very difficult or impossible
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The cultural information that was largely preserved in our analogue media
productions is now much more socially and culturally adaptable and
transportable. This, in turn, is fuelling convergence in international society and
culture in the arts.
A cosmopolitan, multi-cultural and artistic society free from national prejudices,
producing media products that are at home in any part of the world.
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Richard Salmon
Conclusion
To conclude;
social and cultural issues which have impacted upon the media industries and
media products is far to big a subject to sum up in ten minutes. To master this
subject requires a great deal of investigation and research.
However
I hope the notes provided instil a greater insight as to the subjects breadth and
depth and that this presentation provided a good introduction, thank you.
22/10/07
Richard Salmon
Outcomes
Can you;
1.
identify some of the key social and cultural issues which have impacted upon
the media industries and media products
2.
reference examples of historical events in a ‘local or international’ context
which have impacted upon the media industries and media products
22/10/07
Richard Salmon