Transcript NOKIA BUSINESS MODEL & SCAMPER

NOKIA
BUSINESS MODEL & SCAMPER
Creativity and Innovation Subject
Tami Ariyanti Yuwono 19008073. Illona Freddy 19008073. Maharani Ayunda 19008002.
Madeza Alexander 19008074. Muhammad Dien Lesmana 19008032
BUSINESS MODEL
VALUE PROPOSITION
 Connecting People
 Phone
 SMS
 Social network
 Additional
 Media: music, video and voice note recorder; gallery
 Information seeker: Internet browser
 Information storage: notes, contacts, appointments
 Anywhere, Anytime
CUSTOMER
Customer
Segment
 Economic level
& Region
segmentation
 Office
 Music
 Social
Connectivity
Customer
Relationships
 Operational
(“front office”
business
processes: sales
marketing,
service)
 Collaborative
(self-service)
 Analytical
(analyze data)
Distribution
Channels
 Nokia official
stores
 Hand phone
outlets
 Electronic
center
ECOSYTEM
Key Activities/
Core Capabilities
Value Configuration
 R&D
 Human
 Marketing and
Sales
 Finance
Key Resources/
Resource
 Techies
 Marketer
 Finance
 Production
Partner
 Network
Operator
 Distributor
 Manufacturers
FINANCE
Cost Structure
 Marketing
 Research & Development
 Salary and Bonus
 Administration
 Production
Revenue Flows
 Product sales
Substitute
Combine
 Conventional
hand phone
 Music player
 Camera
 NOKIA
MESSENGER
Adapt
 Stay in lower
 Handphone+camer
a+musicplayer+soci
al network features
price, keep
costs down
 Iphone + Blackberry
(High resolution
display, Nokia
Messenger, Apps)
 Able to house Symbian OS or Android
Modify
OS (depend on user’s desire)
 Software can be upgraded
automatically (Blackberry/Mac)
P
ut to Other
Purpose
Eliminate
Rearrange
 Camera
 Rigid Display
 Network
 Music player
(Huge mp3
storage, high
quality
speaker)
 Chat
messenger
 Laptop
 Complicated
interface
(music player,
home screen)
 Limitation of
OS options
Operator (to
support
service for
Nokia
Messenger)