Transcript Mikio Matsuo

Nokia Mobile Search
SES Chicago (Dec 5th 2006)
Mikio Matsuo
Product Manager, Multimedia Experiences
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© 2006 Nokia
http://mobilesearch.nokia.com
Nokia’s position in the market
• Nokia is the market leader in Smart Mobile
Devices in 2005 (48% share)
• Nokia is the market leader in global device
shipment of 265M in 2005 (33% share)
• 56 new models in 2005
• We focus on total experience value proposition
for end-users!
Company Confidential
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© 2006 Nokia
http://mobilesearch.nokia.com
Opportunities – Mobile as a significant business model
• Mobile is the ultimate advertising platform
• Personal
• Always-on
• Always with you
• Billing and payment possible
• Pay-per-Call is a tremendous opportunity for mobile
• Actual leads can be clearly understood by advertiser
• Easy integration for mobile (“interactive computer”)
• Pay-per-Action
• Delivery of coupons or routing information to advertiser
• Search and mobile maps with advertising icons will be a “game changer”
• Usage Case: Search=>Map & Map=> Reverse-Search
• Real value is when advertising becomes relevant & local (“around me”)
Company Confidential
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© 2006 Nokia
http://mobilesearch.nokia.com
Opportunities – Mobile as a significant business model
• Growth in the # of mobile web browsers
• The # of WAP and xHTML browsers already surpassed the # of browsers
available on PCs
• However, when looking at the # of active browsers on mobile devices (at least
one session per month), it doesn’t look that great
• Great opportunities ahead the network infrastructure, technologies and services
are improved
Company Confidential
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© 2006 Nokia
http://mobilesearch.nokia.com
Opportunities – Mobile as a significant business model
Data charges and low
quality network
Input / Output
BUT
Platform fragmentation
Company Confidential
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© 2006 Nokia
http://mobilesearch.nokia.com
Discoverability
Meet Nokia Mobile Search
Company Confidential
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© 2006 Nokia
http://mobilesearch.nokia.com
Mobile Search – Vertical Search
Vertical Search with leading
brands for quick access to
the data
Company Confidential
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© 2006 Nokia
http://mobilesearch.nokia.com
Mobile Search – Web Search
You’re in Chicago for one night. You’ve never
seen a Chicago Bulls’ game. Find out the
schedule and maybe even purchase a
ticket?
Use your web search to find the Bulls’ web
site, check it out and save it as a bookmark
for later.
Company Confidential
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© 2006 Nokia
http://mobilesearch.nokia.com
Mobile Search – Local Search
Late in the evening and hungry? You want to
pick up a pizza on your way back?
Use your YP service to find a pizzeria, call to
order, locate it on the map and pick it up!
Company Confidential
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© 2006 Nokia
http://mobilesearch.nokia.com
Mobile Search – Image Search
Everyone saw that scene with Madonna and
Britney Spears? But not you?
Use the Image Search service to quickly
search, preview and download the image.
Now you know what this thing is all about!
Company Confidential
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© 2006 Nokia
http://mobilesearch.nokia.com
Mobile Search – List of features
Media Roaming
Over-the-air (OTA) updates
(of new services)
Company Confidential
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© 2006 Nokia
http://mobilesearch.nokia.com
(Country to country)
OTA Server
Fly to Berlin…
Mobile Search – More features (Maps)
On the newly lauched
N95
GPS, directions,
navigation, aerial,
satellite and 3D views
Pan and zoom
Easily locate POIs
Company Confidential
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© 2006 Nokia
http://mobilesearch.nokia.com
Mobile Search – Connection to on-device applications
Dialing
Viewing
Showing on
map
Setting
alarms
Sharing
with friends
Streaming and
playback
Adding to
bookmarks
Saving to
Gallery
(D/L)
Browsing
Company Confidential
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© 2006 Nokia
http://mobilesearch.nokia.com
Savin
g
events
Saving
Contacts
Mobile Search – So far…
• Distribution: pre-installation and web download
• Used in over 140 countries and in 460+ operator networks
• Constant growth: 25% monthly growth in search volume
• Structured data: Image Search and Local Search are stickier than Web Search
Company Confidential
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© 2006 Nokia
http://mobilesearch.nokia.com
Mobile Search – Your ads could be shown on Nokia
devices
YP and Directory
Publishers
Search Engines
SEO/SEM
Company Confidential
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© 2006 Nokia
http://mobilesearch.nokia.com
Business
listings
Thank you!
http://mobilesearch.nokia.com
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© 2006 Nokia
http://mobilesearch.nokia.com