What is Convergence?
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Transcript What is Convergence?
Fixed Mobile
Convergence
The future of communication networks
János Kurtz
11/05/2006
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© 2006 Nokia
Why Convergence?
Mobile
Fixed
Circuit
switched
• Why are we talking about Convergence?
• New ways of communication
Packet
switched
• Operators look for new customers
• Users expect more for less (better services for less money or even for free)
• Prices are going down
• Competition is increasing
• Technology enables it (SIP, IP, fixed/mobile broadband access)
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Voice calls vs. IP technology
• Everything goes IP
• But Mobile CS voice will be there for very long time
• IP is disrupting the traditional telecom business model
• From “high margin low risk” to “low margin high risk”
• New Virtual Network/Service Operators emerging
• Mobile voice ARPU is decreasing
• Next 1B new mobile subscribers mostly in emerging markets
• Voice prices are going down
• Tiered pricing
• Flat rates
• Free
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© 2005 Nokia
Convergence for the market
Service providers
• Telco Operators
• Fixed-line operators need to resist to fixed-mobile
substitution and find new revenue sources
• Mobile operators aim to introduce new services
• Competitive new entrants operators want to establish a
stronger customer base
• VoIP Operators and Mobile Virtual Network
Operators (MVNO)
• VoIP operators wish to enlarge their service
penetration through mobile-enabled offers
• MVNOs look for differentiating partnerships to
successfully penetrate new market segments
• Cable Operators
• Cable operators need to offer more than digital TV to
contrast the increasing competition
• They are strengthening their triple play strategy
introducing VoIP and launching high speed Internet
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© 2005 Nokia
Customers
• Business
• Reduction of overall communication costs
• Extension of PBX functionality to mobile workers
• Enhancement of business applications to boost
productivity and gain competitive advantage
• Device and access independence
• Consumer
• Convenience of a single terminal with single
numbering
• Seamless customer experience
• Better quality of service, both for voice and data
services
• Avoid multiple billing
• Lower communication costs (convenient price plans,
discounted subscriptions…)
What is Convergence?
Mobile
Voice
telephony
Mobile
Multimedia
services
Fixed
PSTN voice
telephony
For service
providers
Fixed
VoIP
telephony
Multiaccess
For users
© 2005 Nokia
Unified
Core
( CONTROL AND SERVICE)
PSTN/PLMN
Fixed
Multimedia
services
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Business
Operations Support
Systems
Service
Providers
The convergence of media & content
…producing, owning, consuming, sharing, editing, storing and mixing…
MMSs
Images
Video clips,
streaming
Audio/music Applications
• Entertainment-oriented / information-oriented content
• User created (images, video clips, music …) / commercial content
• Personal favorites (music, movies, videos, games, applications, …)
• Group & community (family, friends, son's soccer team, …)
• Everything goes Mobile
• Everything goes Broadband
• Including both fixed and mobile wireless
Key success factor: value and easy to use!
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© 2005 Nokia
Services examples
• Interactive applications
Download
• Terminal pre-installed and downloadable
applications
• Utilizes the SIP reachability and IP
connectivity provided by IMS
• Interactive applications can be implemented
with Nokia IMS in any packet network (e.g.
GPRS)
Connect
with IMS
… and play!
• Real Time Video Sharing
• Share the moment instantly in real-time ‘See What I See’
• Enables spontaneous behaviour
• Share the camera view or video clip whilst in
an ongoing session
• Unidirectional mobile video streaming
between peer users
• Enables convergence with PC clients
• Ideal service for EDGE or WCDMA networks
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© 2005 Nokia
A
Ongoing session
Invite
Video & audio
B
Nokia Unified Core Network
IN
MMS
Provisioning
Charging
SMS
VoIP Server
PoC
IMS
MSS core
OSS
Presence
List mgmt
Other AS…
(IP Centrex, ...)
SIP/ISC
Business
partners
GSM, GPRS,
EDGE, CDMA,
WCDMA,
HSPA, …
WLAN,
Cable,
DSL,…
Internet
IP Transport
Corporate
PSTN
Access from fixed and
mobile networks
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© 2005 Nokia
Your opportunity
• Forum Nokia www.forum.nokia.com/sip
• It’s free!
• Learn about SIP/IMS
• Download SIP APIs for servers and for phones
• Develop your own application
• Launch your company and service!
• Join Nokia Cooperative Education program
• Open for students
• Gain practical experiences at a telecom company
• Learn from the first line
• Improve your CV
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© 2005 Nokia
Thank You
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© 2005 Nokia
Services and Applications Domains
• SIP/IMS based services/applications
• Voice, multimedia, file sharing, messaging
• SIP/IMS provides
• Interworking and mobility between CS and PS
• Operator session control (billing/charging, filtering, etc.)
• Event notification and push support
• Possibility to deploy new application servers
• Non-SIP/IMS based services/applications
• HTTP/Web, streaming, TV, emails, SAP, DBS, etc.
• Peer-2-peer applications: Skype, Bitorrent, EDonkey, etc.
• Authentication, authorization, security, mobility, QoS etc need to be addressed
using mechanisms other than SIP/IMS
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© 2005 Nokia