Rhetoric: The Art of Persuasion
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Rhetoric:
The Art of Persuasion
Rhetorical Devices
AP English III
Categories of Rhetorical Devices
Terms involving emphasis,
association, clarification, and focus
Terms involving physical organization,
transition, and disposition of
arrangement
Terms involving decoration and
variety
Expletive
A single word or short phrase, usually
interrupting normal syntax, used to
lend emphasis to the words
immediately proximate to the
expletive.
Asyndeton
Consists of omitting conjunctions
between words, phrases, or clauses
In a list of items, asyndeton gives the
effect of multiplicity, of an
extemporaneous rather than a
labored account
Polysyndeton
Use of a conjunction between each
word, phrase, or clause
Structurally the opposite of asyndeton
Intended rhetorical effect is one of
multiplicity, energetic enumeration,
and building up
Understatement
Deliberately expresses an idea as less
important than it actually is either for
ironic emphasis or for politeness and
tact
Parallelism
Please learn to spell this word
correctly!
Recurrent syntactical similarity
Several part of a sentence or several
sentences are expressed similarly to
show that the ideas in the parts or
sentences are equal in importance
Adds balance, rhythm, and clarity to
the sentence
Chiasmus
Inverted parallelism
Repetition of grammatical structures
in inverted order
Shows the relationship of the two
linked items in an unusual way to add
to emphasis
Zeugma
Grammatically correct linkage (or
yoking together) of two or more parts
of speech by another part of speech
Examples: one subject with two
verbs; a verb with two direct objects
Main benefit of the linking is that it
shows relationships between ideas
and actions more clearly
Antithesis
Establishes a clear, contrasting
relationship between two ideas by
joining them together in parallel
structure
Creates a definite and systematic
relationship between ideas
Anaphora
Repetition of the same word or words
at the beginning or successive
phrases, clauses, or sentences,
commonly in conjunction with climax
and with parallelism
Often used in conjunction with
rhetorical questions
Epistrophe
Counterpart to anaphora
Repetition o f the same word or
words at the end of successive
phrases, clauses, or sentences
Please note…
These terms are intended for use on
the multiple choice section of the
exam and in your own writing.
They are DEVICES—not techniques—
which means you should not focus on
them in your analysis of timed
writings