Transcript Advertising Techniques 2

Advertising Techniques 2
Common Persuasive Techniques
original source: http://www.slideshare.net/mrdservello/persuasive-techniques-10119625
The Target Audience
Advertisers know how to
 target their audiences
 use appropriate persuasive technique
Each year in the US:
•Advertisers spend about $200
billion a year on TV advertising
•The average American watches
about 24,000 TV commercials
http://television-commercial.net/
Who’s the audience?
Audience?
Audience?
Making Connections
 What is your favorite jingle (music from an ad)?
 What product slogan do you find yourself saying?
 What TV commercial has influenced you to make a
purchase?
Quick Review of Rhetorical Appeals
Rhetorical appeals are just the beginning
 Rhetorical appeals can be broken down even further
into different types of persuasive techniques used by
advertisers.
 There are many different types and names given to
these techniques.
 Let’s start with some of the most common:
1. Slogan
2. Statistics
3. Repetition
4. Rhetorical Question
5. Hyperbole
1) Slogan: i’m lovin’ it
Examples: 1 2 3
Statistic: “This product kills 99% of germs.”
Examples: 1 2 3
Repetition: Apply directly to the forehead
HEAD ON Apply
directly to the
forehead
Examples: 1 2 3
HEAD ON Apply
directly to the
forehead
HEAD ON Apply
directly to the
forehead
Rhetorical Question: Got Milk?
A rhetorical question is one in which the answer is so
obvious it is not required.
Examples: 1 2 3
Hyperbole: Intentionally exaggerate
Use language or visuals that
are intentionally too
amazing to be true.
Examples: 1 2 3
Your Assignment:
 Find examples for at least four of the different
types of ads shown today. Place the links on your
group’s page in the following format:
technique - (slogan, statistics, repetition, etc.)
link - (Youtube or webpage)
product - What are they trying to sell?
intended audience - Who are they trying to sell to?
effective? - Does it succeed? Why or why not?