Transcript Analysis Frameworks for Business

Analysis Frameworks for
Business
Roberta Tipton
Dana Library
A Few Basic Ways of Looking
• Companies
– SWOT
– PESTLE
• Industries
– Porter’s Five Forces Analysis
• Countries
– PESTLE again
SWOT
• Strengths
• Weaknesses
– Looking inside at the company
• Opportunities
• Threats
– Looking outside at the business environment
• Can be found in MarketLine major company
profiles
Humphrey, Albert (December 2005). SWOT analysis for management
consulting (PDF). SRI Alumni Newsletter (SRI International). Retrieved
from https://www.sri.com/sites/default/files/brochures/dec-05.pdf
PESTLE
•
•
•
•
•
•
Political
Economic
Social
Technological
Legal
Environmental
– Used for external analysis
– Can be incorporated into a SWOT as Opportunities/Threats
– Found in MarketLine country profiles
Adapted from PEST analysis. (June 2, 2016). Wikipedia. Retrieved from
https://en.wikipedia.org/wiki/PEST_analysis
Five Forces Analysis
•
•
•
•
•
Buyer power
Degree of rivalry
New entrants
Substitutes
Supplier power
– Can be found in MarketLine industry profiles
– Originated by Michael Porter at Harvard
Porter, M. E. (1979). How competitive forces shape strategy.
Harvard Business Review, 57(2), 137-145. Available to Rutgers
students in Business Source Premier.
Questions??
Roberta Tipton
973-353-5910
[email protected]
Wen-Hua Ren
973-353-3808
[email protected]
Ka-Neng Au
973-353-5911
[email protected]