Transcript marketing_presentation_nojack

Marketing Plan for NOJACK
Tracking Company for
marketing their Car Tracking
Device
Brief Overview
 NOJACK Tracking Company seeks to establish an effective comprehensive
marketing plan in order to achieve a greater market share of their new car
tracking device.
 The existing market has many competitors such as ford, Starcom, Teletrack, Matrix,
and Toyota Corp who may have already established brand royalty for their
products.
 Therefore, NOJACK Tracking Company will in order to develop an effective
market share to counteract completion:

Conduct a SWOT analysis to determine its strengths and weaknesses

State and elaborate its mission, objectives, goals and,

Specify its marketing strategies for the Car Tracking Device,
Lio Company’s SWOT Analysis
• The SWOT analysis will involve determining the NOJACK Company ’ s
internal strengths and weaknesses and external opportunities and threats.
The company will then determine optimum marketing strategies based
on the results of the SWOT analysis.
1. Internal strengths
NOJACK Company has the following internal strengths that will guarantee it
future success
 Adequate product mix
 Higher level of transparency
NOJACK Company’s SWOT Analysis
Cont’d..
 Diversified production
 Strong partnership between company
management and traffic regulators
 Established brand royalty of the existing products
 Rapid actions due to availability of a rapid
response system
2.
NOJACK Company’s SWOT Analysis
Cont’d..
Internal Weaknesses
NOJACK
Company
however
has
the
following
internal
weaknesses that may negatively affect acceptance of the
car tacking device.
 The device is expensive due to the higher costs of
production
 The tracking process is costly and may not be affordable by
may customers
 The device has many competitors
NOJACK Company’s SWOT Analysis
Cont’d..
Being
a
complementary
product,
acceptance of the device depends on
adoption of other products
Refusal of the police to corporate in the
tracking process affects effectiveness of the
tracking device
NOJACK Company’s SWOT Analysis
Cont’d..
External opportunities
Acceptance of the tracking on the market, which is currently
competitive also depends on the external opportunities as outlined
below.
 most customers complain of the ineffectiveness of the existing car
tracking devices
 Existence car tracking systems are costly and expensive
 Higher prevalence of the theft of vehicles and other automobiles in
the recent past
NOJACK Company’s SWOT Analysis
Cont’d..
External opportunities….
Competitors use obsolete technology to design their anti-theft
devices
Government has offered incentives and subsidies for the
companies willing to venture into the tracking industry to curb
automobile theft cases.
NOJACK Company’s SWOT Analysis
Cont’d..
External threats.
The following threats inherent in the external environment greatly affects Lio
Company’s Market share of its car tracking device.
The tracking
industry is competitive since many companies produce car
tracking devices
Expensive nature of the tracking device may scare away prospective
customers
Design and development of the device requires advances technology
Government’s initiative to offer subsidies may attract more competitors in
the tracking industry,
Objectives of the NOJACK Company
introducing car tracking device
The operations of Lio Tracking Company have usually involved the
design and production car, paints, police wear, insurance policies
and other car accessories until recently when it decided to design
car tracking devices and venture into the tacking business with
the following objectives.
1.Diversify production to generate more revenues
2.Minimize cases of accidents resulting from careless driving using
GPS data information cell center.
Objectives of the NOJACK Company
introducing a car tracking device
3. Offer an effective tracking and anti-theft system that will prevent
the current cases of car loss
4. Prevent unnecessary delays in fleet sales through track
monitoring.
5. Produce product at the lowest cost possible to avoid over
pricing
6. Use proper strategies to maintain the car shape and initial
conditions
7. Prevent unnecessary losses in fleet businesses by voice directing
the drivers on right turns and mapping interface
8. Produce quality tracking devices using advanced technology
Target Market for the Lio Company
 NOJACK Tracking Company realized a marketing opportunity in
the car tracking industry and its move to design and produce car
tracking devices targets various customers including:
 Private car owners
 owners of public vehicles and,
 Government agencies including police vehicles.
However, the market is limited to capitalisms and middle-class
individuals since majority of people in the country do not own
vehicles due to economic and financial instabilities.
Target Market for the NOJACK
Company
NOJACK Company’s strategies to increase its limited market
include:
Market segmentation
Extending the markets to global regions through e-business
Modifying the devices to suite smaller automobiles such as
motorcycles to attract small automobile owners.
Increasing online marketing to reduce the size of workforce,
costs of production and consequently lower the prices of the
Marketing strategies
 NOJACK company will establish effective marketing strategies to improve their
product awareness among potential customers. the company will however adopt
the use of a marketing with the least cost to avoid passing the higher to the end
consumers.
 NOJACK Tracking Company will therefore use the following strategies and
methods to promote the market outreach of the car tracking device.
 Advertisement through broadcast and print media
 Online advertisement campaigns
 Using tradeshows, premiums, samples and sales force to promote the awareness
of its tracking devices.