Transcript P4 - iTeach

P4
Marketing Planning
 PESTLE
 SWOT
 SMART
objectives
 Determining strategy
 Implementing strategy
 Evaluating strategy.
PESTLE
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A business needs to carry out a PESTLE analysis
as part of the marketing planning process. This
will help it to understand the external
environment.
Political
Environmental
Social
Technological
Legal
Economical
SWOT
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SWOT can be used to investigate the
marketing environment
 Strengths
 Weaknesses
 Opportunities
 Threats
SMART objectives
 All
businesses set objectives, these can be
informed through the market research
carried out by a business
 Specific
 Measurable
 Achievable
 Realistic
 Timed
Determination of strategy and
tactics- implementation
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Marketing strategy includes selecting and analysing
the target market and creating and maintaining a
marketing mix that satisfies the target market and the
business.
A marketing strategy articulates a plan for the best
use of the organisations resources and tactics to
meet its objectives.
A marketing plan includes;
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Executive summary
Situation analysis – SWOT
Company resources
Marketing objectives
Marketing strategies
P4
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Using the companies website use the
information to;
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explain what a PESTLE is and how it can be
used,
explain what a SWOT is and how it can be
used
explain what a SMART objectives are and how
they can be used
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Set SMART objectives for your businesses
marketing.
Explain the measures your business can take to
evaluate their marketing plan.